Breast Cancer Awareness Month 2021: when the UK campaign will run this year - and how to get involved

The month-long campaign aims to raise awareness of Breast Cancer and encourage women to check their body

The tragic death of Girls Aloud singer Sarah Harding has highlighted the importance of knowing the signs of breast cancer so it can be caught early.

The singer, aged 39, revealed last August that she had been diagnosed with the disease and it had spread to other parts of her body.

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Breast Cancer Awareness Month, taking place throughout this month, aims to raise awareness of the disease and encourage women to check their body.

Each year around 55,000 women and 370 men are diagnosed with breast cancer, with 80% of cases occurring among women aged 50 and over, according to Breast Cancer Now.

While the disease is less common among younger age groups, spotting the signs can help to boost early detection meaning treatments are more effective.

As well as promoting awareness of breast cancer, the campaign also aims to raise funds to help support cancer charities and people are encouraged to get involved in various fundraising initiatives throughout the month.

When is Breast Cancer Awareness Month?

The annual campaign kicks off on Friday 1 October and will run until Sunday 31 October.

Around 55,000 women and 370 men are diagnosed with breast cancer every year (Photo: PA)

How can I get involved?

Breast Cancer Now is encouraging people to help promote awareness of the disease by wearing pink this month.

The ‘wear it pink’ day will take place on Friday 22 October to raise money for cancer charities, with people across the UK donning pink items of clothing in their communities, schools and workplaces to support the UK’s largest breast cancer charity, Breast Cancer Now.

2021 will mark the 20th year that the charity has asked people to wear pink, with the campaign helping to raise more than £36 million since 2002.

To get involved, simply sign up on the Breast Cancer Now website and start planning what you are going to do to raise funds on the day.

If you are unsure what to do for ‘wear it pink’, the charity lists some ideas online to help spark some inspiration.

How else can I raise funds?

A selection of special beauty products will also be available to buy throughout October to support Breast Cancer Awareness Month, with a donation from each purchase given to charity.

Money from the purchases of any of the following 11 items will go towards a breast cancer charity:

Trinny London Lip Luxe in Eugenie, £22

All month, Trinny London will be donating 10% from sales of a range of lip, cheek and eye products to Breast Cancer Now, so you can complement your outfit with pretty pink make-up.

Bobbi Brown Crushed Oil Infused Gloss Duo, £29.50

The full RRP (minus VAT) of the limited edition Love Letter and New Romantic lip gloss shades will go to the Breast Cancer Research Foundation between now and June next year.

Skinny Tan Strawberries & Cream CoppaFeel! Bundle, £22.99

Skinny Tan (named for its slender ingredients list) launches a limited edition set worth £39.97, along with an applicator mitt and brush, with £1 from every sale donated to charity Coppafeel!.

(Photo: PA)

The Natural Deodorant Co Clean Deodorant Balm Palmarosa + Mandarin, £12.50

The Natural Deodorant Co’s vegan, scented balms are made with all natural ingredients and are free from aluminium, parabens, alcohol and synthetic fragrances. For every Palmarosa and Mandarin balm sold in October, 10% of profits will go to CoppaFeel!.

Cath Kidston Heart Spot Classic Make Up Case, £14

This make up case is part of the ‘Heart Spot’ range, from which 10% of sales will be donated to Breast Cancer Now.

Scientia Limited Edition Pure Clarity Targeted Blemish Paste, £16

This pink ribbon version of Pure Clarity Targeted Blemish Paste helps to treat acne prone skin, with all profits going to the Pink Ribbon Foundation.

John Frieda Violet Crush for Blondes Intensive Shampoo Tickled Pink Limited Edition, £6, Asda

For every bottle of shampoo sold, a 50p donation will be made to Asda’s Tickled Pink campaign, which supports Breast Cancer Now and CoppaFeel!.

(Photo: PA)

Avon Love, Avon Cancer Care Pack, £20

Designed as a gift set for someone going through cancer treatment, this three-piece collection features the Distillery Clean Break cleansing balm and Shade, the Day SPF25 moisturiser and Avon Caring Scalp Balm. All profits will go to cancer support charity Look Good Feel Better.

Elemental Herbology Calm & Soothe Limited Edition Collection, £50

This trio from Elemental Herbology includes Neroli and Rose Damask Body Cream, Antioxidant Hydration Mist and a Soothe scented candle, as well as an illustrated guide explaining how to check your breasts, with £5 from every set sold going to the Pink Ribbon Foundation.

Elemis Limited Edition Skin Bliss Capsules Supersize, £99

Filled with antioxidant-rich oils, these day and night capsules are formulated to hydrate and nourish skin. Elemis has committed to donating a minimum of £33,000 to Breast Cancer Now, with £10 from each pot of capsules going to the cause.

GHD Gold Hair Straightener in Rose Pink, £149

A long-time supporter of Breast Cancer Awareness Month, GHD has this year created a collection of pink hair tools, with £10 from every straightener or hair dryer sold donated to Breast Cancer Now.

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