Fitness on the rise: New data reveals England’s personal trainer hotspots

Search engine analysis of “personal trainer” and 718 related keywords, by Harlow Leisurezone reveals a growing interest in personal trainers and fitness, with searches revealing a 13.19% increase in England.

This upward trend is evident in the regional data, which shows notable differences in fitness engagement across the UK. Royal Tunbridge Wells led the nation with a remarkable 77.48% increase in demand for personal trainers. Birmingham ranked second with an impressive 28.96% increase in searches, establishing itself as a prime location to reach fitness goals. London came in third place overall, with a 26.12% increase.

Other stand-out locations include Ripon which came in fourth with 24.44% and Plymouth which rounded out the top five personal training hotspots with 19.82%. Other fitness contenders include Liverpool (18.07%) and Newcastle-Upon-Tyne with 13.66%. The city of Lancaster rounded out the top 10 with a modest 8.48% increase in searches for personal trainers and 718 related keywords.

At the other end of the scale, we have fitness enthusiasts who prefer self-guided routines and prefer working out from their own homes and community spaces.

Sunderland experienced a -38.65% drop in searches for fitness support followed by Northampton (-40.27%) and Nottingham (-46.44%). Carlisle followed closely behind with -49.06%. Rounding off the table, Cambridge had the largest decrease in demand for personal trainers with -55.72%.

Health and Fitness Manager David Marrington, from Harlow Leisurezone said, “The New Year is the perfect time for a fresh start. More people are ready to take control of their health and fitness whether in the gym, in their home or local park.

“Whether it’s setting a goal to run your first 5km or building strength in the gym, January provides a unique opportunity to reset and focus on self-improvement.

“As we approach the new year many people are using this time to reset and commit to a healthier lifestyle. It’s important to start with realistic and actionable steps”

Be Specific and Set Measurable Goals

“It is easy to give yourself unrealistic goals and expectations. Start by defining exactly what you want to achieve, for example, running 5km in under 30 minutes is achievable yet challenging. Metrics such as metres run, and time spent exercising make your goals achievable based on your current fitness level and lifestyle.”

Track progress

“There are a variety of apps, journals and fitness trackers that you can use to monitor your improvements and stay motivated through the setbacks. Everyone is on their own fitness journey.”

Celebrate Milestones and Consistency

“Reward yourself for not only meeting goals but also being consistent and showing up.”

Seek Professional Guidance

“The gym is full of experts who can guide you through your fitness journey and give you valuable advice on nutrition and tailored workout plans to work out how to get the best from your gym routine.”