Product recall: Brioche Pasquier’s Pitch Chocolate and Hazelnut Brioches may contain plastic

A children’s breakfast food is being recalled because it may contain bits of hard, white plastic.

The alert has gone out over some batches of Brioche Pasquier’s Pitch Chocolate and Hazelnut Brioches, which are sold in Tesco, Asda, Morrisons and by Ocado, among other retailers.

The Food Standards Agency has said: “This product may contain pieces of plastic which makes it a possible choking hazard and unsafe to eat.”

Brioche Pasquier’s Pitch Chocolate and Hazelnut Brioches, which are sold in Tesco, Asda, Morrisons and by Ocado, among other retailers may contain pieces of hard white plastic  - Recalled, Feb 2026placeholder image
Brioche Pasquier’s Pitch Chocolate and Hazelnut Brioches, which are sold in Tesco, Asda, Morrisons and by Ocado, among other retailers may contain pieces of hard white plastic - Recalled, Feb 2026 | Brioche Pasquier

The affected batches come in a 225g packet, which contains six of the brioches individually wrapped. It has the batch code UK 034, and the best before date of March 4, 2026. The details are on the back of each packet.

The brioches are made in the UK. Signs will go up in shops which sell the brioches, and any who has bought a packet has been asked to contact the company by emailing [email protected] and add a picture of the product and batch code, or via its website by clicking here.

Brioche Pasquier added: “No other batch codes are affected, nor any other products from the same brand.”

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