Fashion fans have long been calling for Primark to offer an option to shop via their website, and now the retailer is taking their first step into online shopping.
The fast fashion chain has today (Monday 14 November) started trialling a click and collect option from some of its stores across the North West of England, Yorkshire and North Wales.
Up until now, Primark has only used its website to give customers a preview of clothes on sale.
More recently, shoppers have been able to use the website to access information about stock levels in local stores, but they must still visit their local store to buy items.
So, which stores will offer the click and collect service for shoppers, and are online orders and deliveries just around the corner?
Here’s everything you need to know.
Which Primark storesoffer a click and collect service?
The high street retailer, which is owned by Associated British Foods (ABF) has launched trial at 25 of its stores in the north-west of England. Click and collect and in-store returns are also offered free as part of the trial.
The 25 Primark stores offering the new Click + Collect service are:
- Birkenhead, Grange Road, CH41 6EA
- Blackburn, The Mall Blackburn, BB1 7JG
- Blackpool, Bank Hey Street, FY1 4RY
- Bolton, Crompton Place Shopping, BL1 1EA
- Broughton, Broughton Shopping Park, CH4 0DE
- Burnley, Charter Walk Shopping Centre, BB11 1BB
- Bury, The Rock Shopping Centre, BL9 0ND
- Carlisle, English Street, CA3 8NX
- Chester, Foregate Street, CH1 1HA
- Huddersfield, New Street, HD1 2TR
- Lancaster, Marketgate Shopping Centre, LA1 1JF
- Liverpool, Church Street, L1 3AY
- Llandudno, Parc Llandudno Retail Park, LL30 1PX
- Manchester, Market Street, M1 1WA
- Manchester, The Trafford Centre, M17 8AS
- Oldham, Market Place, OL1 3AB
- Preston, Fishergate Shopping Centre, PR1 8HJ
- Sheffield, Meadowhall, S9 1ER
- Sheffield, The Moor, S1 4PA
- Southport, Chapel Street, PR8 1AE
- Stockport, Chestergate, SK1 1NT
- Wallasey, Cherry Tree Shopping Centre, CH44 5TL
- Warrington, Golden Square, WA1 1QB
- Wigan, Standishgate, WN1 1UP
- Wrexham, Regent Street, LL11 1RY
When will the click and collect service be available?
The click and collect service is available via the above mentioned stores now, having launched on Monday 14 October.
Paul Marchant, Primark Chief Executive, said: “It’s a very proud moment to see Click + Collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value. We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business. The trial offers the convenience of browsing and shopping from the comfort of your home, while also providing customers living near one of our smaller stores, like Wallasey, as big a range as on offer in a much larger store like Liverpool. Everyone, no matter their local store, will get access to lots of exclusive new products.”
Which product lines will be available via click and collect?
Customers are able to shop items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click + Collect. This includes essentials such as multipacks of bestselling products, as well as new items from Primark’s licence partners including Disney and larger nursery decor and toys.
How many items will shoppers be able to buy via click and collect?
Customers will be able to order from about 2,000 items online, including children’s clothing and nursery furniture.
The retailer said they believed the click and collect option would be “particularly attractive for our customers who do not regularly shop in our larger stores”.
The launch will mark the first time that Primark has offered customers the option to buy online and then collect in store. After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge. Customers will then be able to collect their order from a dedicated Click + Collect desk and pay for any other items they’ve picked up in store.
How will the trial work?
The orders will be processed and dispatched to store from a dedicated UK distribution centre. Primark’s suppliers will prepare the stock in cartons in a way which will enable simple and efficient picking at the warehouse. The picking and packing will be carried out manually during the trial with plans to automate in the future.
Kari Rodgers, Primark UK Retail Director, said: “We’re thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click + Collect offer. They’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores.”
Will online orders and deliveries be available soon?
There is sadly no indication that Primark will start offering online orders and deliveries soon.
The Primark website still reads: “We currently do not offer any delivery or shipping of our products. Unfortunately we currently do not offer an online shop. Primark products are available in our stores only.”