Primark website UK: can you do online shopping and click and collect orders on new site - what is different?

Customers will be able to check availability of products on the site through a traffic light system
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Primark has launched its new revamped website, allowing customers to browse stock and check availability before heading into stores.

The website has initially launched in the UK and will be rolled out to Primark’s 13 other markets in the coming months.

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While Primark still does not offer home delivery, the fashion retailer hopes the website will be a popular resource for customers.

The website will include thousands of products to browse from including clothes and homeware.

What will Primark’s new website include?

The new website will allow customers to see what clothes are in stores right now.

This is a change to the previous site which only allowed a preview of what was in stores.

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Currently shoppers are using social media to get a sneak peak of the new ranges.

If an item has a green light, it is in stock, while orange means there are a few left, and red means it’s sold out but will be returning.

A grey light means the item is not stocked in a particular store.

The fashion chain also confirmed that customers will be able to check stock levels in their local store.

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This means its new site will allow shoppers to see what is available.

Primark said the site’s product pages will house more information and better imagery, while shoppers will also have access to improved search functionality and product filtering, such as by size and colour.

The fashion retailer said its new site is meant to “better connect the journey between searching online and then shopping in store”.

What has the retailer said?

The move to creating this website marks a shift in the critical role online can plat to support sales in-store, the retailer said in a statement.

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Primark’s chief executive Paul Marchant explained what the new website will feature and why the retailer has decided upon launchingt the site.

He said: “We know our customers love the experience of shopping with Primark and the surprises they pick up when they come into our stores – it’s what makes Primark special.

“However, we know that they also want to browse the latest collections online and be able to check availability, which is what our new website makes possible for the first time.”

He added: “This new website and new features mark a significant step forward for our business and represent a shift in the role of digital at Primark.

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“The new site also gives us a great opportunity to reach a whole new set of customers, enabling us to showcase the great range of products we offer when they’re browsing online to help tempt them into our stores.”

Will there be a ‘click and collect’ feature?

"Click and collect" is where you order and pay for an item online to pick up in stores.

Primark has yet to officially confirm if it will allow shoppers this option when ordering through its new website.

John Bason, finance director of Primark’s owner, Associated British Foods, told Reuters: “We’re making the digital move forward in a very big way in both the UK and the rest of Europe.

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“That will generate sales and profits for us. Does this give us a capability to move further forward? Well let’s have a look at that.

He added: “If there was an e-commerce opportunity for us, it will probably be more in the area of click and collect.”

What has Primark ruled out?

Mr Bason ruled out offering home delivery, saying that it wouldn’t be financially viable for the business.

“You can’t get our value by delivery to home, it’s as simple as that,” he said.

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Primark is still adamant that it won’t begin selling clothes online.

This is despite calls from shoppers for the retailer to start doing this during the Covid lockdown.

How has the retailer been affected by Covid?

The closure of non-essential retail saw Primark stores temporarily closed for months at a time.

Its sales dropped to £650 million a month to £0 due to no online revenue.

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Primark said it will axe 400 shop floor jobs this year in its latest financial update published in January 2021.

The move is part of an overhaul of its retail management team.

The retailer warned sales at the time were 5% lower than pre-Covid levels in the same period two years ago.

A statement said: "We are proposing to simplify our in-store UK retail management structure as part of our ongoing programme to improve the efficiency of our store retail operations."

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