Aldi’s £3.99 Cauli Dog is being listed for £100 on eBay after toy rush

Aldi's cute £3.99 Cauli Dog toy has started appearing on eBay, hours after it sold out from stores, with some cheeky sellers asking as much as £100.

The new star of the supermarket’s 2026 Christmas advert Dog instantly became hot property alongside fellow characters Kevin the Carrot, his partner Katie, and their children Jasper, Chantenay, and Baby.

The store put £3.99 plush toy versions of the characters out for sale on Thursday, but many shoppers were disappointed to see empty shelves when they arrived in the morning.

However, the toys quickly popped up on the online marketplace eBay, with Cauli Dog being the most popular listing, commanding prices as high as £100.

eBay's sold items data suggests the toys are frequently changing hands for around £20, as disappointed parents stump up a premium to ensure their child has its hands on the must-have Christmas character.

Aldi did place a two-per-person buying limit on the toys, but that would still serve up a profit of more than £20 for eBay sellers who sell both for £20 each.

One Aldi shopper who did manage to secure a toy for herself after an early start, took to social media to express her outrage at seeing the Cauli Dog appearing on online marketplaces straight away.

She said: "Aldi UK launched cauli dog this morning limited edition just two per customer... selling for £15-£30 already.

"Some people even listing him from the Aldi car park with the store in the background!

"Already sold for £30+ in eBay completed items as many resellers list and sell before they actually have the item."

This year’s Aldi advert tugged on the heart strings as we met their new pet Cauli Dog for the first time, and Kevin and Chantenay embarked on a frantic search for the cauliflower canine after he went missing.

Chantenay wishes for his safe return, and the pair put up missing posters before following tiny paw prints into the snowy countryside.

A scarecrow sends them in the wrong direction, and an apparently frightening bear turns out to be a cuddly squirrel.

Eventually, the trail leads them back home, where they hear snoring coming from a Christmas cracker.

Inside is Cauli Dog, asleep and perfectly safe. The advert finishes with the family reunited and Aldi’s line, “All You Want For Christmas.”

For the accompanying toy range, Kevin and Katie wear festive pyjamas and dressing gowns, while Cauli Dog has a green knitted jumper and red collar. The collection also includes the children, a Mince Pie character and costume versions of Kevin and Katie.

All the items went on sale on Thursday, November 12, priced at £3.99. Aldi has not said when they are due to restock the characters, or if they have any plans to.