M&S and Sephora join forces to bring beauty departments to 100 UK stores
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Sephora is coming to around 100 M&S stores across the UK from spring 2027, with beauty brands, exclusives and specialist advisers moving onto the high street.
Marks & Spencer says it is teaming up with Sephora to launch a major new beauty offering across around 100 UK stores.
The new “Sephora at M&S” concept will begin rolling out from spring 2027, bringing Sephora brands, beauty advisers and exclusive products into selected M&S shops.
The range will also launch on M&S.com, with customers able to order online for home delivery or Click & Collect from M&S stores nationwide.
M&S says the partnership will eventually reach around 100 high streets and retail parks, significantly expanding Sephora’s presence beyond its existing standalone UK stores.
Shoppers will be able to buy a mix of established and emerging brands across skincare, makeup, fragrance, haircare and bodycare, alongside selected Sephora exclusives.
The full list of brands and the first M&S stores to get the new beauty departments have not yet been revealed, with further details expected closer to launch.
The move is part of M&S’s wider overhaul of its Fashion, Home and Beauty business and is designed to give shoppers more reasons to visit its stores.
John Lyttle, managing director of Fashion, Home & Beauty at M&S, said beauty was an “important category” for the retailer and had the potential to attract new customers while encouraging existing shoppers to visit more often.
He said: “Our partnership with Sephora will sit at the heart of our future beauty offer, combining Sephora’s specialist expertise with the strength of the M&S brand, our store estate and our growing digital platform.”
M&S will continue to sell and invest in its own beauty products alongside the new Sephora ranges.
For Sephora, the deal represents another major stage in its expansion across Britain after the beauty retailer returned to the UK market and began opening new stores and smaller boutique formats.
Sarah Boyd, managing director of Sephora UK, said the tie-up would allow the brand to reach shoppers in more communities.
She said the companies wanted to “re-define what high street beauty means for customers across the UK”, with specialist Sephora Beauty Advisors based inside participating M&S stores.
The companies have not yet confirmed exactly which 100 M&S branches will take part in the rollout.