Supermarkets braced as six new PRIME flavours drop; will Aldi face a similar rush to the checkout once more?

Don’t expect a bum rush at the supermarket counter this afternoon when school ends - there is plenty of PRIME Energy Drink to go around. Six new flavours have landed in stores today, though as far as social media has demonstrated, there isn’t quite the smash-and-grab hype that the original drop first had - though those numbers on ebay are still quite high for a drink that is regularly retailed at £1.99 per bottle. 

The incredibly popular beverage, created by YouTube giants Logan Paul and KSI, have now added Limited Edition Orange and Mango, Meta Moon, Tropical Punch, Blue Raspberry, Lemon and Lime and Ice Pop - most of which have already sold out through Prime’s official website. No such dramas though when it comes to the UK retailers though, so no need to visit Wakey Wines to grab a bottle. 

Most of the major leading supermarket chains in the UK have already made announcements on social media stating that the items will be in stock from today and as of writing are in plentiful surprise; so no rationing as of yet despite it’s intense popularity among young people having drunk stores practically dry during the drink’s last “drop.”

Asda, Sainsbury’s and Tesco have all confirmed that they have stocked the drink today, while Aldi, the site of a popular viral video showing people rushing to the aisles much like those rushing to the front of the stage at a popular music festival, have decided to run the risk of a similar situation again and will stock the brand new flavours.

PRIME first launched in 2019 after a highly anticipated boxing match between Logan Paul and KSI in 2018, with the goal of providing a healthier and more effective energy drink option than what was currently on the market. It contains natural ingredients, such as green tea extract, yerba mate, and guarana, which are known for their energising properties. It is also free of artificial colours and flavours.

PRIME energy drink has since become popular among the YouTuber and gamer communities, as well as among athletes and fitness enthusiasts and is marketed as a drink that provides sustained energy and focus, without the jitters or crashes associated with other energy drinks.