As Kim Kardashian's SKIMS chases $4 billion valuation, why I am angry that she is derided as a 'reality star'

Kim Kardashian is reportedly ‘good friends’ and is not ‘dating’ Tom Brady, which is perhaps wise when Skims could potentially be worth $4 billion

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I didn’t set out to write an opinion piece on Kim Kardashian because I wouldn’t describe myself as a Kim K fan or even a Kardashian fan. However, what I do admire about her is her determination to prove to the world that she is so much more than ‘just a reality star,’ and it annoys me profusely when people dismiss her as one. 

Although the current ‘talk’ is regarding whether she is or isn’t dating supermodel Gisele Bundchen’s ex husband Tom Brady, I am more interested that her underwear business Skims could be valued at $4 billion. According to Reuters, “Investment firm Wellington Management is in talks to lead a new funding round for Skims, which could value the underwear clothing company, owned by Kim Kardashian at about $4 billion, according to people familiar with the matter.”

Neither Skims and Wellington Management have commented on the matter so far. Wellington Management, whose headquarters are in Boston, was founded in 1928. Skims was founded by Kim Kardashian, Emma Grede and Jens Grede.

Skims was recently named one of the TIME 100 Most Influential Companies of 2023 and Kim Kardashian featured on the cover. One would assume that Kim Kardashian would be incredibly confident and self-assured after appearing on countless episodes of ‘Keeping Up With The Kardashians’ but it would appear that this isn’t the case. 

Kim Kardashian told TIME that “I still have, like, imposter syndrome or whatever,” Kardashian says. “But I think that’s part of what keeps me going.”

I am sure like many of you reading this that it is easy to assume that Kim Kardashian would be the last person on earth to have ‘imposter syndrome’ but I think it is this and her relentless ambition that is making me like her even more than I did before writing this article.

Whilst she knows the rest of the world are interested in what she is wearing and who she is dating, Kim Kardashian is more interested in building her business and earning even more money as TIME says, “Kardashian has put her own money into Skims and is the biggest shareholder.”

It would be foolish to assume that all Kim Kardashian does every day is attend lavish parties, and jet off on incredibly exotic holidays. Of course, this is part of her everyday existence, but the hard work and long hours she puts in are not what the general public needs to see or what she wants them to see. 

I have no doubt that she will achieve even greater success with Skims and future businesses in future and think anyone who has the audacity to ‘dismiss’ her as nothing but ‘a reality star’ are only showing themselves up as incredibly ignorant.

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