Southall fire: Dramatic moment thick black smoke billows from massive London blaze as 100 firefighters respond
Footage shows a large smoke plume rising from a fire in Southall, with fifteen fire engines responding to the incident.
Dramatic footage shows thick black smoke billowing from a massive blaze in Southall, London.
The London Fire Brigade says fifteen fire engines and around 100 firefighters are responding to the fire on Bridge Road.
The Brigade says the fire is located in a two storey structure consisting of a warehouse and retail space and that around three-quarters of the structure is currently alight.
Residents in the local area are advised to keep doors and windows closed due to the large amount of smoke being produced by the incident. Traffic in the area will also be impacted as crews respond.
The Brigade's Control Officers have taken over 50 calls reporting the fire, with the first received at 0855. Crews from Southall, Heston, Ealing and surrounding fire stations have been sent to the scene.
The cause of the fire is not yet known.