John Lewis Lollita dress: what the store said after removing the child’s party dress from sale

The name of the dress was heavily criticised on Twitter, with one person calling it “grotesque and vile”

<p>John Lewis has removed a child’s party dress named “Lollita” from sale after receiving criticism for stocking it (Shutterstock)</p>

John Lewis has removed a child’s party dress named “Lollita” from sale after receiving criticism for stocking it (Shutterstock)

John Lewis has removed a child’s party dress named “Lollita” from sale after receiving criticism for stocking it.

The Chi Chi London Lollita Party Dress was on sale for children aged three to 11 years old on the retailer’s website for £50.

The name is similar to 1955 novel Lolita, written by Vladimir Nabokov, which outlines how a middle-aged professor abused a 12-year-old girl.

What was said on social media about the ‘Lollita’ dress?

Television presenter Victoria Coren Mitchell tweeted about the dress to her followers.

She said: “If you were going to think of a name for a child’s party dress, what would you NOT call it?”

Replying to her tweet, one person said: “That’s grotesque and vile.”

Another person added: “I would not be able to buy it with that name. Crazy to call it that. The dress is very pretty but I couldn’t.”

One Twitter user stated it was different to the novel due to having two “ls” in the name.

What John Lewis said about removing the dress from sale

A spokeswoman from John Lewis said: “We removed this product from sale as soon as it was brought to our attention and we apologise for the upset caused.”

How the dress was described on John Lewis’s website

The description of the dress, which was previously on John Lewis’ website, said: “This dress is sure to become a partywear favourite.

“Lined with satin for a soft and comfortable finish, this pretty dress features delicate metallic embroidery, scalloped edges and a chiffon skirt with tulle underlay that’s perfect for twirling on the dance floor.”

Chi Chi London is a fashion brand which stocks its clothes with the department store.

The dress does not appear on the company’s website either.

A message from the editor:

Thank you for reading. NationalWorld is a new national news brand, produced by a team of journalists, editors, video producers and designers who live and work across the UK. Find out more about who’s who in the team, and our editorial values. We want to start a community among our readers, so please follow us on Facebook, Twitter and Instagram, and keep the conversation going.