The Peter Rabbit Explore & Play: £1million Blackpool attraction forced to close after just three years
An attraction in Blackpool has been forced to close after three years.
The Peter Rabbit Explore & Play attraction in Blackpool has stopped taking bookings and revealed that it won’t reopen in 2026. The experience that cost £1million to set up first opened in 2022 as one of Merlin Entertainments’ attractions.
Inside was a chance for children to step into the world of Peter Rabbit and Beatrix Potter’s other characters. There were interactive play areas, like Jeremy Fisher’s Pond which was a sensory area with musical instruments.
In November 2025, the attraction closed its doors and hasn’t reopened since. The website is still up and running, but visitors are unable to make bookings.
A spokesperson for Blackpool Tourism Ltd told local media: “We can confirm that Peter Rabbit™: Explore and Play closed in November and will not reopen for the 2026 season.
“The attraction sits within the same building as Madame Tussauds Blackpool, which we have operated since August. Since taking over, we have been reviewing refurbishment options for Madame Tussauds and are considering a number of options for the future use of the space.”