How Gen Z is redefining modern romance

Romance is evolving, and for Gen Z, it’s no longer about outdated traditions—it’s about intentionality, authenticity, and value-driven connections. As the generation shaping cultural and social trends, Gen Z is moving away from swipe culture and redefining what modern love looks like. New insights from dating platform Seeking.com reveal how Gen Z approaches relationships differently. With 33% of its UK members and 29% of its global members identifying as Gen Z, the platform’s data highlights key shifts in dating behaviour that set this generation apart.

Prioritising Real Connections:

Endless swiping is losing its appeal. Instead, Gen Z is focused on deeper conversations and genuine engagement. In 2024, UK-based Gen Z users on Seeking.com exchanged nearly 200,000 more messages than they did the previous year, while global figures jumped by over 4 million. Among Gen Z, ghosting has declined, with only 7% of conversations on the platform ending in ghosting—suggesting a shift toward more intentional dating.

A More Intentional Approach to Dating:

This generation isn’t waiting around for love to happen—they’re actively seeking it. Data shows that Gen Z signups on Seeking.com surge in January and February, suggesting that younger singles are taking a more strategic approach to dating. Rather than seeing romance as a last-minute pursuit, they’re planning ahead, emphasising long-term compatibility over seasonal flings.

As Gen Z continues to challenge conventional dating norms, their approach reflects a broader cultural shift—one that prioritizes depth over volume, experiences over convenience, and a more thoughtful way of navigating modern relationships.

The trends uncovered by Seeking.com illustrate how Gen Z is reshaping the dating scene, favouring depth over casual encounters and embracing a more thoughtful approach to connections. This shift marks a broader cultural change in how we approach relationships in the digital age.