Gen Z

Gen Z see a ‘checking in’ text or liking a post on social media as a big sign of care

Gen Z turn to digital signs of care

Gen Z send nearly 600 memes to friends a year

Gen Z have friends they now communicate with exclusively through memes

Brits say they miss classic '80s hairstyles

The 1980s has been crowned Britain’s most standout decade

New uni students can't wait for mum and dad to clear off, says a new survey

Freshers want parents gone within three hours of university move-in

More than half of Brits often feel they have too many things to keep track of every day

Brits juggle six different tasks, reminders, and responsibilities

The survey found 35 per cent have multiple versions of almost exactly the same picture

Brits take five selfies before landing on one they're happy with

Mollie King explores London street style

Street style inspires Brits more than celebrities, poll finds

MC Grindah brings Bare Expectations to life

Charles Dickens’ Great Expectations has been given a Gen Z makeover

Many are embracing the great outdoors instead of taking to the pubs

Young Brits are swapping boozy nights out for the great outdoors

Campaigners support Skipton Building Society's call for more money emojis

Building society boss calls for new finance emojis

Research revealed that more than half of Gen Z rank illness or pain among their top aging concerns, higher than Boomers.

Ad Feature Gen Z worry more about aging than Boomers, study reveals

Cadbury &More has partnered with social media star, Nella Rose, to launch a ‘Bed Retreating Service'

A third of Gen Z would happily book a day off work to 'bed rot'

Gen Z are also more likely to associate food and drink with relaxation

Gen Z need just 42 minutes to reach a state of relaxation

Half of Gen Z prefer picky dinners over more traditional offerings because they’re quick and easy

Gen Z is redefining traditional eating with ‘picky teas’

Younger consumers are paying almost twice as much as pensioners when buying snacks.

Ad Feature Gen Z hit hardest by corner shop convenience pricing

Tinder is launching new features aimed at Gen Z users

Dating app Tinder reveals new features for Gen Z users

Being told off is also ranked on the list

The top 10 most awkward moments in life
Wrong names and public slips rank among life’s most uncomfortable moments
Martin Winter

62 per cent said having a skincare routine helps them to feel more confident.

Three quarters of women are comfortable leaving the house make-up free

66% said it was commonplace, in this current climate, for young people to return home, to save money on rent.

Ad Feature Half of young adults have had to move back in with Mum and Dad

44 per cent said general background noise causes them to lose concentration.

Two thirds of Gen Z office workers can’t work without headphones on

The pair are determined to keep their blossoming friendship alive.

Joe Wilkinson and Joe Marler rekindle their bromance in cheeky ad

46 per cent pf Gen Z just don’t know any other way to find love.

Gen Z begrudge online dating but don’t know how else to meet someone

Almost a third of the people polled reckon your taste buds fully mature as you go through your 20s.

Brits are most adventurous with taste at the age of 26

Almost half of Brits are expected to 'miss out' on Valentine's Day completely this year

One in five Brits admit Valentine’s Day is always an anti-climax

83 per cent of Gen Z say they feel more confident investing than they did a year ago.

Twice as many Gen Z are investing than Boomers

27 per cent of Gen Z want to invest their pensions into experiences rather than possessions.

Gen Z dream of a retirement filled with travel and holiday homes

Morocco camel ride

Gen Z travellers reveal their top destinations for 2026

The pub is losing the battle to the video gaming universe.

Ad Feature Gen Z men are ditching bars for gaming with friends
Forget the sticky floors and pricey pints, young men are trading in pub crawls for headsets.
Emily Jordan

Red wine season is upon us, but what is the mistake we all make when choosing a bottle?

Sommelier reveals the biggest mistake we all make when buying wine

Subway are giving away sauce bottle shaped festive baubles inspired by its most popular sauces - Chipotle Southwest, Sweet Onion, and Honey Mustard.

Wacky condiments are making their way onto Gen Z’s Christmas dinners

A "Lying Flat Contest" was held in Baotou, Inner Mongolia in China, Nov. 2025, in which participants had to wear nappies as they were not allowed to get up an go to the toilet: Photo is a screenshot from a video(newsX/NF)

Bed rotting contest held in shopping centre to find the laziest person

Consumer expert reveals why some Black Friday deals aren’t the bargain you think...

Younger shoppers are more prone to impulse purchase regret.

Almost 4 in 10 people admit to Black Friday regret from impulse buys

20 per cent of Gen Z and Millennials reckon handing over an unwrapped gift is perfectly acceptable.

1 in 6 adults see nothing wrong with giving Xmas presents unwrapped

Image of a woman working in the office.

Women 7% more likely than men to work multiple jobs at once

Marcela Monsalve poses in Rabat, Morocco, undated. She was detained by authorities while working on the U-17 Women's World Cup. Note: Private photo taken from social media. (@marcelamonsalvem/newsX)

Journalist detained while covering Fifa's Under-17 Women's World Cup

Brits say holiday prep is more stressful than moving house or divorce

Brits say holiday prep is more stressful than moving house or divorce, new study...

Fashion and beauty expert Julie Bayley has had a sneak peek at the line-up of festive gifts at Boots

Boots launches 56 new brands for Christmas - prices start under £10

From Steve Jobs to David Goggins: The top motivational quotes for Brits revealed

According to a poll of 2,000 Brits, 86 per cent of Gen Z and 72 per cent of Millennials say work trips are a chance to upgrade their lifestyles

Young professionals see business travel as a lifestyle upgrade

Women's golfer

I’m a fashion expert: here’s how influencers like Hailey Bieber are inspiring go...

User (UGC) Submitted

Britain’s Ticking Time Bomb: Millions of UK Children on the Brink of a Financial...

Singapore's Kopi is the new party drink

No booze, just brews: Singapore's Kopi is the new party drink

One in three take photos or selfies at the airport

Gen Z turn UK airports into their own TikTok runway

City dwellers spend 10 minutes longer outside than those in suburban areas

City dwellers spend longer outside than those who live in villages

Source: Instagram

Charli XCX leads the double wedding trend as Gen Z opt for extended celebrations

Image from unsplash

Gen Z are more determined than ever to purchase their dream car

45 per cent of Brits believe they spend more time talking to people digitally than they do in person

Gen Z most often experience feelings of loneliness, study reveals

Young people in the workplace.

Building Confidence Early: Why Employers Must Invest in the Next Generation

An older couple look at letters containing important information.

Support for an Extra Inheritance Tax Rises Among Gen Z, Falls Among Older Genera...

Wedding

One in three guests decline wedding invites due to affordability concerns

Composer Dr Natalie Hyacinth creates an original music track with Galaxy chocolate

This song makes chocolate taste better, according to research

Predictable Brits order the same takeaway or restaurant meal

1 in 3 Brits order the same dish every time they eat out

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Why AI in education is damaging Gen Z's individualism

Unsplash

Language expert decodes popular Gen Z dating lingo as 'tradwife' enters the dict...

Brits are becoming more confident when it comes to investing.

Brits grow confident about investing but cautious with their choices

The store is said to have "multiple immersive experiences".

Inside MINISO’s new giant Amsterdam store aimed at Europe’s Gen Z shoppers

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