Amazon Spring Deal Days 2026: dates confirmed as retailer reveals brands, discounts and early deals (aff)
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Amazon has revealed when Spring Deal Days 2026 will begin, which brands are included and how shoppers can access the biggest discounts
Amazon has just announced full details of its Spring Deal Days, including dates, deals, and brands taking part.
The seasonal surge of savings begins at 0.01am on Tuesday, March 10 and the deals will be live until 11.59pm on Monday, March 16.
Last year's spring sale saw huge discounts on an array of brands, and Amazon has said this morning that more big-name products will be included in the savings.
What brands are we likely to see savings on?
There will be hundreds of deals, the online retailer has promised, across popular brands, such as Bose, Dyson, Elemis, ghd, LEGO, Ninja, Oral-B, Shark, Sony, and Tommee Tippee.
This morning's announcement has hinted at savings of up to 40% on products across popular categories including everyday essentials, home and kitchen, sports and outdoors, beauty, toys, fashion, electronics, and more.
👉 Best shopping deals, reviews and news in tech, fashion, homeware and more: click here
How to find the best deals
This year Amazon is launching a section called "Today’s Big Deals". This, the firm says, will offer a new deals drop twice daily across categories including beauty, tech, home and fashion, from brands such as Braun, Roborock, Sonos, Samsung, Tefal, Puma, and Philips throughout Spring Deal Days.
The deals will drop at 9am and 5pm, and run for set periods, but they will disappear if stocks run out.
We will be covering the best deals as they land, and you can sign up to our TopBuys newsletter here. Don't forget to add items to your Wish List now, because you will be notified if they’re included in an Amazon Spring Deal Days deal.
Do I really have to wait until March 10?
While the very best deals will be held back until the Spring Deal Days sale, there are some early deals on sale now. Click here to go to the daily deals page.
From Friday, March 6 Amazon is running a book sale, which lasts until Tuesday, March 31. It's Amazon's only dedicated book sale of the year, and savings will be up to 90% off eBooks and up to 70% off print books.
These include books
What other products are likely to be discounted?
As with any Amazon event, you can expect to see big savings on a selection of Amazon Devices including Echo, Kindle, Fire TV, Ring, Blink, and eero.
Amazon has said its customers can also save up to 25% on popular household items across cleaning, beauty, health and personal care, grocery, and pet products.
We also know the sale will see discounts of up to 30% at Amazon Fresh, 20% on spring cleaning products at Morrisons on Amazon and Co-op on Amazon, £15 off first orders at Iceland on Amazon for new customers, plus £10 off at Gopuff for all customers.
Amazon Haul will see savings of up to 50% off on a selection of products from March 6 to March 9, and Amazon Resale's used, returned, or open-box products will have a 10% discount on a selection of items.
Do I need Amazon Prime to enjoy the discounts?
Amazon has said that at least the majority of deals will be open to all shoppers, but there are likely to be some deals that are exclusive to Prime members.
Amazon Prime members get free delivery on eligible items. Non-Prime customers may pay delivery charges depending on the order.
Prime membership costs £8.99 per month, but there is a free trial available, for 30 days, and it's obviously the perfect time to sign up to that. Click here to find out more.
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