Prime Day 2025 is almost upon us, and this year Amazon has extended the shopping event to four full days of deals, running from 8 to 11 July. According to the experts at hotukdeals, the UK’s largest deal-sharing community, while it’s a must-watch event for savvy shoppers, there are also some marketing tricks to watch out for to ensure you’re getting a good deal (and not just something that looks like a good deal).
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