Amazon confirms four-day Prime Day 2026 sale with huge discounts (aff)
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Amazon shoppers are being promised some of the retailer’s lowest prices of the year as Prime Day returns with four days of exclusive deals for members
Online shopping giant Amazon has confirmed the return of its huge Prime Day sale event – and this year it’s stretching across four days.
The retailer has promised hundreds of thousands for Prime members, as it kicks off its biggest promotion of the year, from June 23 to June 26.
While specific deals have yet to be announced, Amazon has said there will be discounts across almost every category on the site including fashion, beauty, kitchen gadgets, homeware, electronics and entertainment.
Shoppers can expect some of Amazon's “lowest prices of the year so far” on products from major brands including Samsung, Dyson, Oura, Levi’s, Lily’s Kitchen and Oatly.
Early deals are already beginning to appear ahead of the event, with Amazon encouraging shoppers to browse the latest offers by clicking here.
The company is also pushing themed “Epic Prime Deals” throughout the event, with selected offers promising discounts of 40% or more.
Members will also be able to access personalised recommendations including deals based on previous shopping habits, wish lists and items already sitting in baskets.
Amazon says the event is designed to help customers stock up for summer, with savings on groceries, household essentials and entertainment.
Prime Video customers will also be able to grab up to 50% off movies and TV seasons during the promotion, while shoppers can keep tabs on the latest offers through the dedicated Prime Day landing page.
Jamil Ghani, vice president of Amazon Prime, said: “Prime Day is one of the biggest moments of the year for members, whether they're looking for deals on the latest electronics or saving on fresh groceries and household essentials, the value of Prime keeps growing, and this year is no exception.”
Amazon has already launched a wave of early Prime Day offers ahead of the main event. That includes savings on beauty brands such as CeraVe, Aveeno, La Roche-Posay and Maybelline, alongside discounts on personal care products from Oral-B, Philips, Remington and ghd.
Amazon says shoppers can browse the current batch of early discounts now through its Prime Day offers page.
Fashion and fitness deals have also started appearing early, while Amazon says members can currently save up to 40% on selected Amazon private label products.
The retailer is also highlighting travel essentials and home gym products as part of its early Prime Day sale.
Entertainment offers are also arriving early. Prime members can get three months of Audible free, while eligible users can claim four months of Amazon Music Unlimited at no extra cost.
Prime Day officially starts on June 23, but early offers are already live now. Shoppers can find the latest deals and upcoming discounts through the official Amazon Prime Day page by clicking here.
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