26 nationalities, 13 sports and 23 female athletes. The top 50 most marketable athletes of 2023 have been announced with a record number of female stars featuring in the line-up. In fact, two of the 23 feature in the top five with American Soccer stars making history. 12 of the others sports, however, include skiing, cricket, gymnastics and golf.
SportsPro have released the latest data detailing how the stars have reached their marketability with figures such as American Football star Travis Kelce; Indian cricketers Smriti Mandhana and Hardik Pandya and Arsenal heroine Beth Mead all making an appearances on the top 50. In collaboration with NorthStar Solutions Group, the corresponding scores refer to an extensive search in data analysis, social media monitoring, economic valuations as well as expert and consumer insights.
Here are the top 20 stars to feature, with the full list extending to 125 athletes from around the world...
13. 9. Kylian Mbappe
PSG and France star striker Mbappe, 24, has marketability score of 89.00 | Getty Images
14. 8. Simone Biles
The most decorated American gymnast, Biles, has a marketability of 89.48. | Getty Images
15. 7. Lewis Hamilton
The seven-time Formula 1 World Champion has a marketability score of 89.91. | Getty Images
16. 6. Mikaela Shiffrin
Shiffrin, 29, has the most World Cup wins of any alpine skier in history. She has a marketability score of 89.91. | Getty Images