Women’s Six Nations gets historic sponsorship deal as social network giant sign on for 2022

The Women’s Six Nations Championship will have a title sponsor for the first time in history as social network giants TikTok have signed a four year partnership.

The tournament will be known as the ‘TikTok Women’s Six Nations’ beginning this year after Six Nation Rugby announced the deal with the company which will span the Women’s Six Nations, Guinness Six Nations and Autumn Nations Series.

In a statement released on the Women’s Six Nations website, CEO of Six Nations Rugby Ben Morrel, said: “The significance of our partnership with TikTok cannot be understated.

“The very first Title Partner in the history of the Women’s Six Nations Championship, as well as support for the Guinness Six Nations and Autumn Nations Series is something to be incredibly excited about.

“TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year.

“Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the Women’s game in front of more people.”

In the same statement, Europe TikTok General Manager Rich Waterworth added: “TikTok is the perfect platform for sports fandom and entertainment, and we are tremendously excited to be partnering with Six Nations Rugby for the next four years.

“The fast growth of sporting talent, fan communities, sports trends and commentary on TikTok makes the platform a compelling place to engage new and existing audiences for Six Nations Rugby, bringing the spirit and passion of these iconic tournaments to our diverse and creative community.

“We’re especially delighted to be the Title Sponsor of what is now the TikTok Women’s Six Nations; as a platform that’s built around inclusion, we are passionate about giving an equal footing to men’s and women’s sport.”

When is the 2022 TikTok Women’s Six Nations? Fixtures and how to watch

The TikTok Women’s Six Nations starts on March 26, following the conclusion of the Men’s Championship.

This year will see the introduction of a “Super Saturday” card where the final round of fixtures will all be played on the same day (Saturday, April 30), an event which proves popular each year in the men’s competition.

The matches will be played in a six week window between March and April 2022.

The full fixture list for this year’s TikTok Women’s Six Nations Championship is as follows:

Round 1 - March 26/27

Round 2 - April 2/3

Round 3 - April 9/10

Round 4 - April 22/23/24

Round 5 - April 30

The 2022 Championship will see all 15 matches broadcast on the BBC in the UK and on RTÉ and Virgin Media in Ireland.

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