Brits set to shake up musical choices at Glastonbury 2025

As music fans descend on Glastonbury this weekend, many are set to catch acts from a range of different genres as it’s revealed almost three-quarters of Brits (71%) are genre-curious when it comes to music taste.

Research from the no-compromise chocolate and biscuit bar, Cadbury Dairy Milk Biscoff, has found that it’s the younger generations leading the way when it comes to this mixed musical approach.

Almost 8 in 10 Gen-Zs say they prefer listening to genre-blended music like pop-rock or country-pop, rather than sticking to just one style, more than Boomers (63%), Millennials (77%) and Generation X (70%).

Elsewhere when it comes to the nation's musical tastes, research has found that the average adult listens to 4.3 different genres on a regular basis, rising to 4.7 for those aged between 25 and 34.

Furthermore, this non-confirmist approach doesn’t stop with music, with 41% of the UK proudly identifying as a “bothist”, someone who embraces the right not to choose.

This comes as Cadbury Dairy Milk Biscoff, with its delicious combo of smooth chocolate and caramelised biscuit, confirms that more than 4 in 5 (84%) Brits are turning their backs on making hard choices. Instead, embracing the idea of having it both ways.

So as Glastonbury gets set to celebrate a joyful mix of genres, generations and good vibes, it’s clear that being a “bothist” is the real headline act this summer.