Demi Lovato: what did the singer say on Instagram about LA frozen yoghurt shop - and how did Piers Morgan respond?

Piers Morgan called out Demi Lovato in his MailOnline column after she said an LA froyo shop ‘triggered’ her

Demi Lovato has been criticised by people on social media for slamming a small frozen yoghurt business to more than 100 million of her followers on Instagram. (Rich Fury/Getty Images for OBB Media)

Demi Lovato has offered to work with a frozen yoghurt shop she heavily criticised on Instagram after claiming their ‘diet’ and ‘sugar free’ branding was ‘triggering’ to people with eating disorders.

The singer has struggled with bulimia and anorexia from the age of 12 has said that her eating disorders have become worse since she got sober.

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Why did the singer slam the frogurt shop?

Lovato has faced huge backlash from the public on social media for saying she found it extremely hard to order frozen yoghurt from The Bigg Chill in Los Angeles.

She criticised the small store on her Instagram page – to her 102 million followers – for selling sugar-free cookies and other diet foods, which she said was triggering for people who had suffered from eating disorders.

The Cool for the Summer singer followed up the post directed at the small business with the words, “do better".

On Instagram, she called the store ‘diet culture vultures’ as she claimed they were not considering how people with eating disorders felt when they would see words like ‘sugar-free’.

The store replied to her original post explaining that they cater for diabetics, vegans and those with Celiac disease.

In a video posted to Instagram on Monday, Lovato doubled down and said the dietary requirement reasoning for the words ‘diet’ and ‘sugar-free’ was not made clear enough.

Speaking on Instagram she said: “Originally I wanted to make a point, and I wanted to call out behaviours or branding things that didn't sit right with me.”

Lovato apologised for “getting the messaging wrong” and added “I’m not coming after a small business as someone with a lot of followers.

“I walked into a situation that didn’t sit right with me and my intuition said speak up about this, so I did.

“I feel good about that. What I don’t feel good about is some of the way it’s been interpreted and how the message has gotten misconstrued over all of it.

“I will do whatever I can to work with this froyo shop, if they want to, to help align the messaging so I can feel safe going in there and I can eat the froyo that I went in there for.

“I will work with them on that - that’s something that I’m dedicated to do because I want to make LA and this whole country and this whole ****ing world a safer environment.

“People with eating disorders should be able to go in and be able to feel safe wherever they go to eat, that’s all I’m asking.”

What did Piers Morgan say in response to Demi Lovato?

Piers Morgan dedicated his April 19 MailOnline column to the Demi Lovato frogurt incident.

He spoke about his own personal experience in the store - just five minutes away from his American home.

He said all that Lovato really did was “shame herself.”

“In fact, the Bigg Chill is a wonderful example of a good, solid American family business that employs around 20 people and makes around £500,000 p.a,” he said.

“As such, it is worthy of the universal praise and respect that until now, it has always generated.

“In fact, just about everyone who’s ever been in there has loved the place. Except Demi Lovato.”

He went on to say that he was ‘triggered’ by Demi Lovato.

“The more this repulsively arrogant woman attacked this lovely little store in her staggeringly unhinged and delusional manner, the more furious I became.

“How dare she try to destroy The Bigg Chill simply for doing it’s job, one that it does very well to widespread popular acclaim? Who the hell does Demi Lovato think she is?”

The columnist, who quit Good Morning Britain, added: “Demi Lovato set out to shame The Bigg Chill but all she did was shame herself.”