Sara Davies: who is the Dragons’ Den star revealed for Strictly Come Dancing 2021 – and what is her business?

Davies is the founder of global craft tool company Crafter’s Companion, which she founded while she was at university in 2005
(Photo: BBC/BBC/PA Wire)(Photo: BBC/BBC/PA Wire)
(Photo: BBC/BBC/PA Wire)

Dragons’ Den star Sara Davies is the sixth celebrity contestant to be announced for Strictly Come Dancing.

The entrepreneur and TV star, 37, will join the already announced line-up of TV presenter AJ Odudu, Peep Show’s Robert Webb and McFly star Tom Fletcher.

CBBC host Rhys Stephenson and former Bake Off winner John Whaite will also be taking to the dance floor in the BBC One series, with Whaite set to compete as part of the show’s first all-male pairing.

Davies was revealed to be taking part on the show during an appearance on ITV’s Good Morning Britain.

But who is the latest contestant to be revealed for the show?

Here is everything you need to know.

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Strictly Come Dancing: 2021 contestants and first line up names revealed – inclu...

Who is Sara Davies?

Davies is the founder of global company Crafter’s Companion, which specialises in craft tools.

She founded the company while she was a student at university in 2005, and it now employs almost 250 people worldwide.

She joined the cast of Dragons’ Den, in which entrepreneurs get three minutes to pitch their business ideas to tycoons willing to invest their own money, in 2019, replacing Jenny Campbell, and is the show’s youngest ever investor.

“The business world has taught me that tenacity, drive and determination deliver results, I hope that I can bring that to the dancefloor, “ Davies said in the wake of the announcement.

Asked if there will be an audience this year, after the 2020 series went ahead without fans able to watch in the ballroom, she said: “I really hope so.

“We’re still waiting for a lot of the plans but I believe they’re going to be allowed a small studio audience, so maybe family bubbles. I just want my mum and dad to be there to be able to come and watch, it will just make their life."

Davies said she couldn’t tell her parents about her involvement in the show this year, as the “Dragon secret” was “a disaster – so I couldn’t tell them about Strictly.”

“They won’t mean to leak it, but they absolutely will.”

Who else will be on the show?

The celebrity contestants confirmed for this year’s Strictly Come Dancing so far include a pop star, a TV presenter and one half of double act Mitchell and Webb.

36-year-old Tom Fletcher – the lead vocalist and guitarist of pop group McFly, who have produced six albums and seven number one singles – was among the first batch of names to be announced as taking part.

He was joined by actor and comedian Robert Webb, best known for appearing alongside David Mitchell in Channel 4 comedy Peep Show, and presenter AJ Odudu.

It has since been announced that John Whaite – former winner of The Great British Bake Off – will also be taking part, and will make up one half of Strictly’s first all-male partnership.

The chef and cookery author said: “I’m so grateful, excited and nervous to be joining the Strictly 2021 family. What’s more exciting for me is that I’m going to be one half of the first all-male partnership, which is a great step forward in representation and inclusion."

The final name announced for the line-up (so far), is that of Rhys Stephenson, an actor and TV presenter best known for hosting on the children’s TV channel CBBC, where he often hosts alongside the puppet Hacker T Dog.

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