Reality TV bromance couple Sam Thompson and Pete Wicks have divided Loose Women fans with their appearance on the ITV programme.

The duo, who run the Staying Relevant podcast, appeared on the daytime panel show to promote their new book, which shares the same name.

Sam and Pete then revealed they were one another’s first port of call in a crisis, and have four matching tattoos.

But while some fans were smitten by the on-screen bromance, others were annoyed that their interview seemed to simply be re-treading old ground.

Sam, who has recently started dating again, said: “I call Pete before I call anyone else. It’s genuinely true. For any advice, anything I am going through. I have cried down the phone to him many times this year.

“He has always got the best advice for me. Always. I know that even if I was on the other side of the world and needed help, he would be the first person there for me.”

Pete added: “That’s the beautiful thing about Sam and I. We take the mick out of each other all the time. But we’re not even really best friends. We have become family.

“It’s a love hate relationship - he loves me, I hate him. But I wouldn’t have it any other way.”

Posting on X during yesterday’s (November 7) show, viewers clearly weren’t sold by their appearance on the show.

One user, @hotsunnydaze1, said: “Wish Pete could understand that he is just great without needing Sam to be attached to his right arm.”

Another, @cj_787, added: “Sam Thompson and Pete Wicks back on Loose Women - ITV scraping that barrel again.”

But @Carrieh77665603 was delighted to see the pair on-screen. She said: “Sam Thompson and Pete Wicks bring a smile to my face before they even speak.”

Who is Sam Thompson’s new girlfriend?

Having previously split from Zara McDermott, ex-Made in Chelsea star Sam is now dating Talitha Balinska.

He has described their relationship as “super relaxed” and, at the time of publication, not yet official.

On his podcast with Pete, Sam said: “There's not been any chat about that. There's no pressure, and that is the beauty of it. There's no pressure, there's no time frame.

“The worst part about this is, if she sees this, I could get canned next week.”

London-born Talitha is a DJ and music producer who found her fame via TikTok, with more than 500,000 followers thanks to her tunes, lip syncing and dance videos.

The 24-year-old has also modelled for the likes of Asos and Dinelli - reportedly first meeting Sam while on a shoot with the latter.