As NewJeans pass the 1 billion mark on Spotify, are they now the most streamed K-Pop band on the platform?

The South Korean K-Pop group go from strength to strength after reaching another streaming milestone.
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South Korean girl group NewJeans has achieved a remarkable milestone on Spotify, amassing a staggering 1 billion streams for their eponymous debut album, according to their management agency's announcement on Friday.

The album, aptly named "New Jeans," achieved this remarkable feat, racking up a total of 1,000,760,129 streams on the popular streaming platform. This milestone was reached over a span of 422 days, starting from its initial release on August 1, 2022, as reported by the group’s management, ADOR.

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Among the album's tracks, ‘Hype Boy’ stood out with an impressive 409.1 million streams, closely followed by ‘Attention,’ which garnered 295.6 million streams. The group have also made a substantial mark on YouTube, with their channel having amassed 1,179,049,613 views according to Kworb - two of those videos, ‘OMG’ and ‘Hype Boy,’ each earning over 100 million views alone.

Are NewJeans now the most streamed K-Pop band on Spotify?

Despite reaching this milestone, NewJeans are not the most streamed K-Pop band on Spotify, with BTS still reigning over the rest of the K-Wave, earning 36,060,906,355 plays on the platform, with four songs accounting for over a billion listens each.

Contractual dramas aside, BLACKPINK are the second most listened-to K-Pop band on Spotify, amassing a total of 11,472,381,107 plays, while Stray Kids have amassed 5,654,953,548 streams since arriving on the platform.

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