Taylor Swift UK Tour 2024: Liverpool to transform into "Taylor Town" ahead of Anfield shows

Ahead of Taylor Swift’s scheduled performance at Liverpool’s Anfield Stadium as part of her global record-breaking “Eras tour,” the city is set to transform into “Taylor Town,” offering Swifties an array of art installations, workshops and academic conversation regarding “The Tortured  Poets Department” singer. 

Liverpool ONE, Royal Albert Dock Liverpool and the Metquarter will each showcase an artwork representing one of her 11 albums as part of the Taylor Town Trail, curated by the city council’s Culture Liverpool team in partnership with the social enterprise Make CIC. Those installations are set to include a moss-covered grand piano for Swift’s “Evermore” era, a “red room” for the “Red” era, and giant hearts to symbolize the “Lover” era.

The Metquarter will also host a series of ticketed craft workshops, dubbed “Liverpool Loves Taylor (Craft Version)”. Here, fans can engage in creative activities like origami that will become part of an installation, T-shirt transformation sessions called Swif-tee Transformation, denim upcycling, collage-making, and cupcake decorating – all inspired by Taylor.

Academics at the University of Liverpool are organizing “Tay Day”, an intellectual symposium set for June 12th to “debate and deconstruct” Swift’s work. This conference, hosted by the university’s Institute of Popular Music, will feature scholars from across Europe discussing Swift’s role in feminism and her cultural impact.

The day will wrap up with a session of “Critical Karaoke”, where researchers perform one-song essays to their chosen Swift track. Dr Sam Murray and Dr Amy Skjerseth from the institute remarked, “The musical, social, and economic impact of Taylor Swift is undeniable. We’re excited to explore how Taylor embodies both Miss Americana and an anti-hero, to understand her style and her wildest dreams, and to discuss her reputation.”

Liverpool City Council’s cabinet member for culture, Councillor Harry Doyle, highlighted the economic benefits seen in other cities hosting Swift’s European tour. “Wherever she goes, an entourage of adoring fans follow,” he noted.

“Taylor Town” is set to take place in Liverpool from June 8 to 16 2024, with Taylor Swift’s Anfield performances scheduled to take place on the 13, 14 and 15 of June 2024.