Lidl launches new perfume campaign featuring Adele, Shakira, Robbie Williams & Chris Pratt

Lidl has just launched a brand new perfume campaign for their range of Suddenly and G.Bellini perfumes with A-list celebrities including Adele, Shakira, Robbie Williams and Chris Pratt. However, all is not as it seems as the models are actually Lidl’s very own super(market)star employees - who just happen to share a name with the famous A-listers. 

Adele Prattley, Warehouse Desk Clerk from Lidl’s Luton RDC says Hello from a rooftop, modelling Lidl’s Suddenly Femelle, £5.25. Shakira Khan from Lidl Luton slays in the advert for Lidl’s Suddenly Madame Glamour, £5.25 dazzling in gold, whenever, wherever. It’s a walk in the (Jurassic) park for Chris Pratt from Lidl Preston Grange as he endorses G. Bellini Deep, £5.25. Robbie Williams from Lidl Stanningley is loving Lidl instead for G. Bellini Homme, £5.25. David Gandy’s probably quaking in his briefs.

Peter De Roos, Chief Customer Officer at Lidl GB, said: “Our colleagues are super stars every day so who else would we call when we wanted to launch a high-profile campaign to promote our perfume than our very own Adele, Shakira, Chris and Robbie? Our perfume range is carefully crafted to offer the absolute best quality, at market leading prices and, we hope our customers love the campaign as much as they love our incredible perfumes!”

Lidl’s Suddenly and G.Bellini fragrances are part of its perfume range which has amassed an army of money-saving fans on social media. TikToks related to ‘viral Lidl perfume’ have collectively racked up a whopping 724.4million views – with users telling viewers to ‘run don’t walk’ to get their hands on the scents. 

While some designer perfumes cost hundreds of pounds, Lidl’s are just £5.25 each. The perfume range is perfect for gifts, Valentine’s Day or to have for everyday use and is available nationwide, in stores now.

Natalie Dixon is NationalWorld’s Lifestyle reporter. If you liked this article and want to read more about fashion and beauty you can follow Natalie Dixon on X (Twitter) here.