Aldi launches new skincare range set to rival celebrity favourite brand Weleda, its 70% cheaper and I loved it

Weleda Skin Food has quickly become a celebrity cult favourite beauty product with fans including Victoria Beckham, who described it as her "body secret." Hailey Bieber previously said on her TikTok that she and a lot of makeup artists are fans of the multi-purpose cream. 

The budget friendly supermarket has launched its own version of the product and in true Aldi style, the packaging looks pretty similar to Weleda’s. Aldi’s new multi-purpose Moisturising Cream is just £3.99 giving shoppers an impressive savings of over 70%. There is also the new Hydrating Gel Serum £4.99 and Illuminating Primer Moisturiser £4.99 inspired by premium brand Elemis. 

But what is it actually like and how does it compare to the more expensive brands? Lifestyle Reporter Natalie Dixon compared the Weleda Skin Food £14.95 to Aldi’s dupe. 

Natalie said: “On first glance the green packaging of the products look pretty much the same. When it comes to the look and feel of the product the Lacura moisturiser is a lot creamier and paler in colour however, both feel very hydrating and like a thick, rich and heavy duty cream - exactly what you want from a face and body moisturiser. There really isn’t much difference at all however, when it comes to the scent I prefer the Aldi cream as it smells clean and fresh whereas Weleda seems a bit more clinical.”

“As for the illuminating Primer Moisturiser…. How has this product not been in my life forever? I loved it from the very first try. It glides on easily and melts into your skin leaving you with a beautiful natural glow. Great with or without makeup. But you may want to be quick because I’ll be stocking up on all of these new products when they go on sale.”