Swizzels brings Squashies Love Hearts to shelves all year round
British sweet maker Swizzels has announced the return of its much-loved Squashies Love Hearts, following calls from consumers to bring the limited-edition treat back.
Originally launched exclusively for Valentine’s Day, the product proved to be such a hit that consumers took to social media in their droves to campaign for its return. After months of requests and passionate pleas, Swizzels has answered the call – ensuring fans can enjoy Squashies Love Hearts all year round.
Combining the signature soft and foamy texture of Squashies with the iconic shape and messages of Love Hearts, Squashies Love Hearts feature six fruity flavours: Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.
To celebrate their return, Swizzels has launched its own set of brand-new custom Squashies Love Hearts emojis - bringing the iconic sweets into the nation’s conversations. The playful pack features the same fun, feel-good messages you’ll find on the sweets themselves, including ‘WOW’, ‘KISS’, ‘FAB’ and ‘LOVE’ - now ready to sweeten DM’s, comments and group chats.
Priced from £1.15 RRP, Squashies Love Hearts are now available in Morrison’s, Sainsbury’s and Asda.
Clare Lynch, senior brand manager at Swizzels, said: “You asked, and we listened!We’re bringing Squashies Love Hearts back for good. What began as a limited-edition launch for Valentine’s Day has resulted in one of our most requested products to date and we couldn’t ignore the calls from consumers for the return of this iconic combination.
“Bringing together the best features from two of Swizzels’ most iconic sweets, Squashies Love Hearts went down a storm and we’re excited to celebrate the fact they’re back for good, with fans who were instrumental in their return!”
Squashies will also be taking over Deansgate in Manchester city centre with an interactive outdoor experience, complete with a one-of-a-kind Squashies Love Hearts photobooth, themed games and the chance to sample the sweets fans helped bring back for good.