Waitrose joins up with Uber Eats in ‘ultimate’ partnership to deliver food in ‘20 minutes’

Watch more of our videos on ShotsTV.com 
and on Freeview 262 or Freely 565
Visit Shots! now
By the end of August the “ultimate” partnership will be rolled out from more than 200 Waitrose shops including in Wales and Scotland

Waitrose has launched an “ultimate” partnership with Uber Eats to have its groceries delivered to customers’ doors in as little as 20 minutes.

Hide Ad
Hide Ad

The supermarket’s customers will be able to get their groceries delivered to their door from five London shops to begin with.

These include John Barnes in Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks and Greenwich.

By the end of August more than 200 Waitrose shops including in Wales and Scotland will be involved in the partnership.

Hide Ad
Hide Ad

Waitrose’s executive director James Bailey said “on-demand grocery shopping continues to grow in popularity with our customers and partnering with Uber Eats means we have even more flexibility to be there for them whenever they need us.”

The supermarket said its younger customers have helped grow its on-demand grocery orders by 40% compared to the previous year.

Waitrose partners with Uber Eats to deliver food in ‘20 minutes’. (Photo: Waitrose & Partners/PA Wire) Waitrose partners with Uber Eats to deliver food in ‘20 minutes’. (Photo: Waitrose & Partners/PA Wire)
Waitrose partners with Uber Eats to deliver food in ‘20 minutes’. (Photo: Waitrose & Partners/PA Wire) | Waitrose & Partners/PA Wire

While Uber Eats has seen bookings from supermarkets increase by almost 60% in the first quarter of the year compared to last year.

Hide Ad
Hide Ad

UberEats already delivers groceries for several supermarkets including Sainsbury’s, Asda, Co-op, Iceland and Morrisons, and Waitrose is the latest to be added to its list.

Groceries available to purchase on Uber Eats include its Waitrose Essentials, value range and premium range.

Mr Bailey added that the upmarket grocer wants “more and more people to enjoy the quality and taste of Waitrose products as and when they want it.”

Hide Ad
Hide Ad

Uber Eats UK head of commerce Alex Troughton said:  “We are delighted that Waitrose is joining the Uber Eats platform across the UK from today.

“Our partnership is the ultimate in modern day food shopping, combining the benefits of technology, convenience and speed with premium quality and huge product choice.”

He added that it is “the latest step in Uber Eats’ mission to help customers get anything they want, in a matter of minutes, at the touch of a button.”

Hide Ad
Hide Ad

For the past two years Waitrose has been partnered with Deliveroo, relying on this delivery service to deliver fresh groceries to customers’ doorsteps.

The Deliveroo partnership was formed after Ocado split from Waitrose to sell food from Marks & Spencer, after almost two decades working together.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.