When is Spotify Wrapped coming out- Spotify artist reveals his theory after 5-day delay

JuSong is a small artist who uploads his music to Spotify.

He says that as part of the Spotify Wrapped package listeners receive a ‘personalised’ video message from their favourite artists as a thank you for streaming their music.

However, Spotify for Artists extended their deadline for these clips to be uploaded by 5 days, from November 15 to November 20 this year.

This has led avid Spotify users to predict that the release date will reflect this 5 day delay.

Last year it was released on the 30 November and in 2021 it was December 1.

By this logic, Spotify Wrapped is likely to drop on December 5.

This date was also spotted by eagle eyed users who visited Indonesia’s official Spotify account which said it would be released on this date.

Many Spotify critics were quick to blame this delay on recent downsizing, one user saying:

“I’m assuming Spotify thought they could use AI to replace all the people they laid off - they were wrong.”

Spotify let go around 1,500 employees last year, which accounted for 17% of its workforce. This was part of a broader effort to cut costs and improve its financial position.

The layoffs come as Spotify claimed to face rising operational costs and slower revenue growth​.

Along with the job cuts, Spotify has increasingly turned to artificial intelligence to enhance its platform. The company is investing in AI to streamline content recommendations, improve personalised playlists and optimise its podcast features.