Harry Potter’s biggest UK shop to open on Oxford Street with giant dragon and Knight Bus
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A spellbinding new Harry Potter destination is coming to Oxford Street, complete with a giant dragon, full-sized Knight Bus and Butterbeer.
Harry Potter fans are about to get a serious dose of magic in the heart of London, with the UK’s biggest Harry Potter shop set to open on Oxford Street this November.
Warner Bros has announced that the enormous new flagship store will open its doors on November 4 at 134-140 Oxford Street, as part of The Ribbon development.
And this is no ordinary merchandise shop.
Spanning a whopping 21,000 square feet across two floors, the new destination has been designed to make visitors feel as though they have stepped straight into the wizarding world.
Prepare to enter Diagon Alley
Inspired by the magical shopping street of Diagon Alley, the Oxford Street store will be packed with themed areas and larger-than-life Harry Potter attractions.
One of the biggest showstoppers will be a towering Ukrainian Ironbelly Dragon overlooking the Gringotts area.
But that’s not all.
Fans will also come face-to-face with a full-sized Knight Bus, while another section of the store will recreate the famous Leaky Cauldron wizarding pub.
Visitors will even have the chance to tuck into food and sample Butterbeer, giving the new shop a distinctly magical twist.
Warner Bros has released official concept artwork ahead of the grand opening, offering fans their first glimpse at what is being billed as a major new Harry Potter attraction in the capital.
A magical new London destination
Karl Durrant, Warner Bros senior vice president of worldwide retail, said the opening represented a “truly special milestone” for the franchise.
He said the company was proud to bring the magic back to the city where Harry Potter’s story began, adding that every detail of the new store had been created to transport fans into the wizarding world.
The Oxford Street site will become only the second official Harry Potter retail destination in the UK, joining the existing shop at King’s Cross Station.
It will also add to Warner Bros’ growing collection of Harry Potter experiences in London, including Warner Bros. Studio Tour London – The Making of Harry Potter.
Oxford Street gets a magical makeover
The location could hardly be more central.
Oxford Street is one of the busiest shopping destinations in the world, attracting around half a million visitors every day.
That means the new Harry Potter store is likely to become a major draw for both devoted Potterheads and curious shoppers looking for a taste of the wizarding world.
With a giant dragon, a Knight Bus, a wizarding pub and Butterbeer all promised under one roof, London is about to get a very magical new shopping destination.
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