Reports in the press revealed that the This Morning bosses have feared she may quit the role as host due to an ongoing behind the scenes row.
Here’s everything you need to know.
Why could Holly Willoughby leave This Morning?
The 40-year-old is currently in a legal row with her former management company, YMU, who are asking for around £200,000 a year of the star’s new ITV daytime deal in commission.
Willoughby set up her own management agency, Roxy Management, last year, and had reportedly paid a large commission to her former agency.
A source told The Sun said: "This is not about the money, it's the principle of the thing.
"There has never been any question over commission on contracts that they concluded - this is about what happens moving forwards now that they aren’t involved, and them trying to handcuff her for years to come. It’s just not right.
"Holly left YMU to set up on her own, and to take back control of her own future.
"She loves This Morning, and really doesn't want to leave. She is committed to the show, but has been given no choice but to discuss her options moving forwards.
"She wants to stand up for women, and won't roll over when it comes to unfair renegotiations.
"She has spoken to ITV execs and explained the situation - in essence, she said she'd rather leave the show than let YMU take such a high percentage of her earnings, when they aren’t entitled to it.
"Obviously she adores Phillip, and ITV don't want her going anywhere, so they're pulling out all the stops to make sure this gets resolved as amicably as possible."