Expert reveals the subtle red flags of alcoholism to look out for this Christmas
Searches for 'alcohol addiction help' consistently surge during the holiday season, with interest rising in November and December and peaking in January (Google Trends). With heavy drinking being normalised during the holidays, many family members struggle to spot when a habit crosses the line into addiction.
Lester Morse, Founder and Director of Rehabs UK, offers expert commentary on how to recognise the subtle signs of a drinking problem.


"We see an increase in people contacting us after the festive season, and this can be due to various reasons. It can be that family members have only just realised the extent of how bad things have gotten because they have been in close contact with the person involved and spent longer with them than usual. A new year and the lure of a fresh start can also be a trigger for the dependent person to reach out for help in a bid for a new beginning.”
According to Morse, there is a difference between a heavy drinker and an alcoholic: a heavy drinker can typically stop or moderate their drinking when faced with a strong reason (like a career threat), while an alcoholic cannot stop despite serious consequences.
Morse explains: “The behavioural changes that result from addiction are often the first signs of a problem that loved ones notice. The individual will seek out and use drugs or alcohol even when the substance use negatively impacts health, relationships, and daily functioning.”
As many people drink more during the holidays, a boozy Christmas does not necessarily mean someone drinks too much in their day-to-day life. Below are examples of what to look out for if you are concerned about a loved one’s relationship with alcohol.
1. Changes in social life
Changes in someone’s social life, such as a relationship breakdown, neglecting friends, family, or activities that were once enjoyed, may be signs of a drinking problem. Morse says: “Loved ones may notice that their family member is less social or secretive about how time is spent. New friends may appear in their life, with little explanation as to how they met.”
2. A lack of self-care
The signs of a drinking problem aren't always just about the consumption: they often show up in a person’s self-care and environment. Morse explains: “You might notice a lack of physical care, such as changes in weight or personal hygiene. You can also spot red flags in their home: things like the curtains being closed all day or a lack of healthy food in the fridge.”
This lack of self-care can also present as:
- Unexplained injuries or accidents
- A decrease in personal grooming, such as not getting a haircut, unwashed or worn out clothing, or broken glasses
- A lack of interest in taking care of health issues, such as dental care or mobility needs
3. Frequent arguments and fights
You may notice other changes in behaviour too: depression and mood swings can be linked to alcoholism, so being argumentative or down is something to look out for.
In short, be on the lookout for signs that drinking is costing someone more than money, specifically by affecting their career, their finances, or their relationships. If you do spot these signs, Morse recommends avoiding confronting the issue when your relative is drunk. He adds: “Talk about the effect their drinking has on whatever the person cares about most, such as career or children. They may not be concerned about their own situation.”
If you are worried about your drinking habits or concerned about a loved one, it is advised to seek professional help. This resource links to support options from the AA to Samaritans and more, or head to the Rehabs UK site for more information on how to spot signs of alcoholism and how to discuss your concerns with a loved one.