Jamie Oliver: how to apply to be on new ‘Cookbook Superstar’ programme - and what Channel 4 show is about

Oliver has developed 25 cookbooks, and will mentor the contestants and help develop their skills and passion for food

Jamie Oliver will lead a search for the next big name in cookbook writing as part of a show for Channel 4.

The seven-part series - currently known by the working title ‘Cookbook Star’ - will feature home cooks, social media influencers and street food vendors competing for a book deal with Michael Joseph at Penguin Random House.

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The joint production between Jamie Oliver Productions and Plum Pictures will see would-be authors try to convince Oliver, publishers and expert judges that their book concept is a best-seller.

Here is everything you need to know about it.

How will the show work?

Oliver, who has developed 25 cookbooks, will mentor the contestants and help develop their skills and passion for food.

The TV chef said: “I have been crafting cookbooks for over 20 years and I know the dedication, skill and intuition it takes to create recipes people want to buy and try at home.

“Breaking into publishing is incredibly difficult – an impossible dream for so many amazing cooks out there – so I am just so excited to get out there and discover incredible new talent, new perspectives and new approaches to cooking and food.

“We know the talent is out there and I’m thrilled to be able to help them fulfil their potential.”

The contest will begin with the aspiring authors pitching their cookbook ideas and signature dishes.

They will then be whittled down by the panel of judges and the remaining contestants will hone their concepts and cook further dishes before three finalists deliver their final pitches and attempt to “bring their books to life” for the judges.

Clemency Green, commissioning editor for Channel 4, said: “With such a massive prize on offer and so many different styles of cooking in the competition, this is going to be very exciting.”

Samantha Beddoes, executive producer for Jamie Oliver Productions, said: “This series will champion the talents of cooks from all over the country with a vast array of different experiences and dishes.

“Jamie’s passion and knowledge in coming up with new recipes, and for championing and nurturing people’s skills in the kitchen, means he’s the perfect person to help them through the process.

“It will be a delicious series to watch.”

How can I apply?

You can apply to take part via the Plum Pictures website.

Applicants will have to complete an application form and upload a short video of themselves that tells producers about their cookbook idea.

The video can be shot on your phone and “doesn’t have to be of high production quality”, as the show’s producers will be selecting people based on their ideas, their food and a sense of who they are.

All applicants must be 18 years or over and legally resident in the UK, and confirm that their cookbook pitch is their original idea.

The deadline for applications is Monday 13 September.

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