Love Island returned to our screens on June with the first batch of 11 islanders, and within hours of their announcement each contestant’s Instagram following started to grow.
The ITV2 dating show has become a cultural phenomenon and its influence extends beyond the one hour nightly TV slot.
Viewers want to know more about the islanders and keep up with their lives even after they have left the villa, and Instagram has become a key gateway into contestants’ lives beyond the show.
Each season of Love Island produces a new batch of social media influencers, as contestants who entered the villa with a few hundred followers leave with millions.
Molly-Mae Hague is the most popular Love Island alum, amassing 5.4 million followers since she appeared on season five of the show.
Molly-Mae is trailed by her partner Tommy Fury at 4.1 million, season 4’s Dani Dyer at 3.6 million and season 5’s Maura Higgins.
But will any of this year’s contestants be able to take the top spot from Molly-Mae? This is how many followers each contestant has on the eve of entering the villa, and how you can follow them.
Watch how the contestants’ follower counts have grown in the bar chart race below. Can't see the chart? Click here to view it in a new window.
Love Island 2022 contestants on Instagram
Followers on 30 May: 1,572
Followers on 20 July: 177,000
Ikenna started the series with less than 2,000 followers but quickly bumped those numbers up over his time in the villa.
The Nottingham lad doesn’t post much, but he has shared a few snaps of himself both at home and abroad.
Andrew Le Page
Followers on 30 May: 1,999
Followers on 20 July: 215,000
Andrew works as an estate agent in Dubai and often posts pictures of his life in the glamorous city.
He is also a personal trainer and has shared many pictures of himself working out at the gym.
Followers on 30 May: 3,127
Followers on 20 July: 492,000
The Italian business owner who is now living in Manchester uses Instagram to show off his impressive physique.
Every single photo he has posted on the app is of himself - some show him at the gym, others by the beach, and one of him riding a giant inflatable rubber duck.
Followers on 30 May: 2,594
Followers on 20 July: 139,000
Amber works as a nanny in London, but many of her snaps showcase her travels across the world including to France, Dubai, and the Dominican Republic.
Amber also uploads her fair share of selfies with her followers showing off her latest outfits.
Followers on 30 May: 4,303
Followers on 20 July: 217,000
The Dublin born microbiologist likes to mix up his feed with posts from trips to Paris and Santorini alongside snaps of his sojourns to Ikea and the veg section of a supermarket.
Dami is the main event on his social media, as he is the centrepiece of every image he uploads.
Followers on 30 May: 3,700
Followers on 20 July: 716,000
Luca has only shared a handful of pictures to his Instagram and half of them are promoting his upcoming Love Island stint.
His other posts show him having fun with friends and family and lounging around in a plush apartment.
Followers on 30 May: 5,151
Followers on 20 July: 803,000
Paramedic Paige uses Instagram to share the odd holiday snap, including amazing views from Ecuador and Spain.
She also likes to share pictures of herself done up to the nines before a night out.
Followers on 30 May: 4,343
Followers on 20 July: 289,000
Liam is a student studying Strength and Conditioning at Cardiff Met, so it will come as no surprise that a fair amount of his posts show him at the gym.
He’s also posted plenty of holiday snaps from Ibiza, and will have plenty more pictures to post after he returns from Majorca this summer.
Followers on 30 May: 13,600
Followers on 20 July: 401,000
The waitress from London has shared lots of images showcasing her extensive wardrobe.
Most of her snaps show Indiyah at various locations across the capital and regularly rack up thousands of likes.
Followers on 30 May: 19,900
Followers on 20 July: 370,000
Tasha is currently a distant second in terms of followers, and the model regularly posts posey pics from her portfolio.
She also posts photos and videos showing her work as a professional dancer.
Followers on 30 May: 43,000
Followers on 20 July: 942,000
Gemma is currently leading the pack for followers, shooting past the 100,000 mark after only her first day in the villa.
The daughter of former professional footballer Michael Owen uses Instagram to show off her luxurious lifestyle, posting posey snaps from her time in Dubai and back in England.
Followers on 8 June: 2,77
Followers on 20 July: 38,300
The Londoner works as a lounge host at a private club in the capital, and regularly shares selfies of herself on her Instagram feed.
Followers on 8 June: 353,000
Followers on 20 July: 884,000
When Essex actress Ekin-Su entered the villa, she took the follower top spot from Gemma - but it wasn’t long before Gemma was ahead again.
She also shares plenty of selfies from her travels across the world, from the US to Turkey.
Followers on 13 June: 49,100
Followers on 20 July: 842,000
Jacques is an English professional rugby league footballer who plays for Castleford Tigers.
His feed is full of selfies, group photos with the lads, and shots of him on the rugby pitch.
Followers on 16 June: 8,808
Followers on 20 July: 189,000
Scottish gym-lover Jay competes in extreme fitness competitions across the UK and was a 400m athlete during his time as a student.
As you’d expect, most of his Instagram feed consists of him flexing his susbstantial muscles.
Followers on 16 June: 17,700
Followers on 20 July: 59,900
Remi is a Mancunian model who says that he entered the villa to find love like Molly-Mae Hague and Tommy Fury.
His Instragram features a lot of posey snaps and pictures from his travels around the world.
Followers on 20 June: 25,300
Followers on 20 July: 179,000
Danica is a 21-year-old dancer from Leicester who said ahead of entering the villa that she was prepared to step on a few toes to get what she wants.
She posts of lot of posed photos to her feed showing off her colourful style.
Followers on 22 June: 34,400
Followers on 20 July: 399,000
Antigoni is a singer songwriter and the ex-girlfriend of Love Island season four contestant Jack Fowler.
She shares posts from photo shoots, nights out, in the recording studio, and a few from her ski trips.
Followers on 23 June: 9,331
Followers on 20 July: 46,000
Charlie Radnedge shares photos of him and his friends on sunny beaches or on the slopes of a snowy mountain.
Followers on 4 July: 55,268
Followers on 20 July: 84,200
Summer is a 22 year old from Hertfordshire. She co-owns an events decor business, and was once an extra on Eastenders.
She shares photos from sunny holidays around the world.
Followers on 4 July: 27,415
Followers on 20 July: 49,300
Jazmine is a nightclub manager from Newcastle. She says her biggest ick is people being rude to waiters, and is attracted to humour first and foremost.
She is also a Scorpio, as you can see here.
Followers on 4 July: 17,076
Followers on 20 July: 65,300
Coco Lodge is a 27 year old graphic designer from Surrey. She says she’s trying to change to be more personality oriented, because she’s been hurt in the past just going for looks.
Here she is on a recent holiday to Thailad.
Followers on 4 July: 3,435
Followers on 20 July: 20,200
Chyna Mills is a 23 year old youth support worker from Leeds. She’s described herself as someone who likes big gestures - for an ex’s birthday, she took him on a helicopter ride!
Here’s a picture of Chyna from a recent trip to Manchester.
Followers on 4 July: 16,501
Followers on 20 July: 40,000
Mollie Salmon is a 23 year old makeup artist from Southampton. She’s gone on Love Island because her mum got married at 23, so she feels like it’s time to meet someone and settle down.
She said she’d be a good girlfriend because she’s “a good egg”, which is quite endearing.
Followers on 4 July: 49,892
Followers on 20 July: 101,000
Cheyanne Kerr is a 23 year old from Barnsley. She works as part of the cabin crew on airlines, and is recently out of a three year relationship.
She says she’s not someone that falls in love quickly - she’s more of a “slow burner”.
Followers on 4 July: 8,129
Followers on 20 July: 47,000
Deji Adeniyi is a 25 year old accounts manager from Bedford. He says that his love life has been difficult, but once you hit the spot and get past his barriers he’s “the biggest simp on Planet Earth”.
He said on Instagram that 2021 was a year of character building for him.
Josh Samuel le Grove
Followers on 4 July: 33,895
Followers on 20 July: 103,000
Josh Samuel le Grove is a 22 year old model from Essex. He’s also a boxer, and a qualified personal trainer and sports coach.
Here he is by a telephone box. Josh says his biggest ick is when a girl doesn’t brush her tongue, and his second biggest ick is when a girl is rude.
Followers on 4 July: 14,122
Followers on 20 July: 35,600
Jack Keating is a 23 year old social media marketer, originally from Dublin but now working in London. He’s very competitive, playing rugby as a hobby in Dublin and in London.
His dad is the singer Ronan Keating, from Boyzone.
Followers on 4 July: 4,002
Followers on 20 July: 17,300
George Tasker is a 23 year old labourer from the Cotswolds. His last - and only - relationship lasted for three years, and was a long distance relationship for much of it too. His then-girlfriend was living in Australia for most of the time they were together.
George says he’s humble and easy-going, and is looking forward to building genuine connections.
Followers on 4 July: 8,056
Followers on 20 July: 16,200
Samuel Agbiji is a 22 year old model from Manchester. He says if he wants to impress someone he’ll cook them a lasagne.
He also says his friends and family would describe him as very clumsy.
Followers on 4 July: 9,023
Followers on 20 July: 48,700
Billy Brown is a 23 year old from Surrey. He’s the director of a roofing company, but not the inspiration for the Mika song.
He’s had two girlfriends before, so he’s hoping that his stay on Love Island will be a case of third time lucky.
Followers on 11 July: 936,000
Followers on 20 July: 979,000
Adam Collard first appeared on Love Island in 2018 when he coupled up with four different girls in quick succession before being eliminated on day 32.
He is the first former Love Islander to be brought back, although a Women’s Aid issued a warning to ITV over their decision to have him back on the show, and accussed him of gaslighting during his first appearance.
Followers on 22 July: 6,000
Followers on 1 August: 37,100
Jamie is a professional footballer who plays for Halifax Town in the National League - he has scroed eight goals for the team over 72 appearances.
The 27 year old said: “I want to find someone, have a genuine connection and fall in love so Love Island is the perfect place for me to find that.”
Followers on 22 July: 5,000
Followers on 1 August: 19,500
Lacey is a professilnal dancer from Swindon and said that she will bring the confidence she needs for her job into the villa.
Lacey told ITV: “I’ve got really, really good chat and they would be able to see my personality through that.”
Followers on 22 July: 32,400
Followers on 1 August: 57,900
Nathalia is a 23-year-old operations manager from Brazil but currently living in London.
She said: “Everyone there is looking for the same thing so you really have the time to focus on that aspect of your life because normally you're so busy with work."
Reece is a model from Conventry, the 23 year old has never been in a relationship but thinks that he would make a good boyfriend.
He said: “I feel like I am quite confident so I wouldn’t care about stepping on anyone's toes that doesn’t really bother me.”
Followers on 22 July: 7,900
Followers on 1 August: 15,100
When is Love Island on TV?
The eighth season of Love Island premiered on ITV2 at 9pm on 6 June. Episodes will air every night of the week except for Saturdays, when a special highlights show airs instead.
Episodes will be available to watch on the ITV Hub shortly after they are first broadcast.