Primark issues urgent product recall as shoppers told to 'stop using item and return it immediately'

Primark has issued an urgent product recall for one of its items, telling shoppers to stop using it straight away and return it to store.

The high street retailer is recalling their Primark Baby Bear and Balloon Soother Clips due to a choking risk.

The Office for Product Safety and Standards say the item is not compliant with the relevant safety standards specific to soother clips.

A statement on the retailer’s website reads: “We’ve learned the products do not meet our usual high safety standards. The products are not fully compliant to the relevant safety standards specific to soother clips.

“Please stop using the product immediately. Please return the product to any of our Primark stores. It is not necessary to show proof of purchase. The returned product will be fully refunded.”

Primark has issued an urgent product recall for one of its items, telling shoppers to stop using it straight away and return it to store. Image by Adobe Stock.placeholder image
Primark has issued an urgent product recall for one of its items, telling shoppers to stop using it straight away and return it to store. Image by Adobe Stock. | hectorchristiaen - stock.adobe.com

The specific product in question is the 2pk Soother Clip – Baby Bear (Kimball no. 69489) and 2pk Soother Clip - Balloon (Kimball no. 80010).

These were sold in Primark stores in the UK between June 2025 and August 2025 (Baby Bear) and between March 2025 and September 2025 (Balloon). The straps are used to keep dummies or soothers close to babies by attaching them to their clothes or their bib.

Primark has recalled baby soother clips due to an alleged potential 'choking hazard'. Photo by Primark.placeholder image
Primark has recalled baby soother clips due to an alleged potential 'choking hazard'. Photo by Primark. | Primark

Primark added in their statement that they apologise for any inconvenience and concerns the product recall may cause. They also urged people to spread the word about this recall, especially if they know that the recalled product was offered, borrowed or sold to someone else.

The Office for Product Safety and Standards said: "The product presents a risk of choking as it is not compliant with the relevant safety standards specific to soother clips.

"This means it may pose a choking risk to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths. The product does not meet the requirements of the General Product Safety Regulations 2005.

They continued: "The product has been recalled from end users. We recommend that consumers stop using the product immediately and keep it out of children's reach. Return the product to any Primark store for a full refund."

For more information, you can email [email protected].

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