Brits can now get their hands on a HUGE 10KG tub of Meridian Peanut Butter

The supersized launch – big enough to make more than 300 peanut butter sandwiches - comes as research commissioned by Meridian shows that Peanut-butter loving Brits just can’t get enough of the nutty stuff:

• A third (32%) eat it multiple times a week
• A fifth (21%) say straight out the tub with a spoon is their preferred way of eating PB
• And forget arguing over pineapple on pizza: The real debate is Crunchy vs. Smooth, and crunchy reigns supreme, with 43% of Brits crowning it their PB style of choice.

A third prefer smooth, and a quarter don’t mind either way as long as they get their PB fix!

Meridian’s peanut butter is vegan, gluten-free, and certified palm oil-free, making it as kind to the planet as it is to your taste buds. This will be welcome news for the 58% of peanut-butter-loving Brits who say it’s important to them that their peanut butter is free from palm oil.

A Meridian spokesperson said: “Meridian believes doing good tastes better and that you don’t need to use palm oil to create delicious natural nut butters.

“Our 100% nuts Crunchy Peanut Butter – including our new supersized 10kg tubs! - is made with care, using only roasted peanuts in their natural skins, which are then crushed to achieve the perfect crunchy texture. Not only is it deliciously nutty in taste and texture, but it’s also a natural source of protein and energy. So, your household can work your way through our new 10kg tubs to your hearts’ content - but you’ll have to be quick as only a limited number are available.”

These limited-edition 10kg tubs have already created a stir online, with a small batch released during a social media competition ahead of Christmas. Here’s what fans have been saying:

- “10kg of happiness 😍 I mean, that would last about 2 days in my house 😂” — @sophia.in.wonderland87

- “Gimme that sweet butter” — @vegaliciousteen

- “My mum would love this! She’s already gone through half of her 1kg tub!” — @wholesomebymiranda

- “Omg, @clairegree would literally have this devoured within a week” — @is.mise.ciara

- “Might let you have a teaspoonful @zannasaurus” — @gillhalifax

With such an overwhelming response, Meridian had no choice but to do the obvious – put the giant tub on sale. This is a limited-edition launch, so act fast to get your hands on the ultimate peanut butter indulgence - 10kg of pure, crunchy happiness. Once it’s gone, it’s gone!

Giant tubs are available at shop.meridianfoods.co.uk while stocks last.