How much do strawberries and cream cost at Wimbledon 2023? Price of tennis event treat - tradition explained
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Wimbledon is one of the most iconic sporting events around the world and it is highly anticipated each summer.
While much of the focus at the tournament has been on the on-court action, The Championship is also known as being essentially a festival of British summertime food and drink. UK-sourced produce gets paraded throughout the fortnight, as the Wimbledon organiser’s food map shows.
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Hide AdSo how much does one of the key British-sourced products - a portion of strawberries and cream - cost at this year’s Wimbledon and where are the fruit and dairy ingredients sourced from?
Here’s what you need to know.
Why do they serve strawberries and cream at Wimbledon?
Strawberries and cream have been a part of Wimbledon since the very first tournament in 1877.
The 200 people who turned up to the first tennis final at the All England Croquet and Lawn Tennis Club (as it was then known) are believed to have been treated to the classic combination.
While no one knows the exact reason why the dessert was served up, there are two possible explanations.
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Hide AdThe first is that the 1877 event was held at the height of the British strawberry season, so the berry would have been in plentiful supply.
The second possible reason is that Thomas Wolsey - a powerful figure in Henry VIII’s court - served strawberries and cream together at a banquet for the Tudor king in 1509.
Wolsey was known to have had tennis courts at his residence - Hampton Court Palace - so a tradition may well have been spawned there.
How much are strawberries and cream at Wimbledon?
Wimbledon has kept the price of its strawberries and cream at the same level since 2010.
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Hide AdThe organisers told the Daily Telegraph that they have absorbed higher costs being caused by record inflation, rather than pass them onto the consumer.
The strawberries come from Maidstone, Kent berry grower Hugh Lowe Farms and have to meet ‘Class 1’ requirements - i.e. they are deemed to be of good quality and must only have minor blemishes.
They are hand-picked at dawn and delivered on the morning of each day’s play, meaning they could well be the freshest strawberries you’ll ever taste (unless you happen to be able to pick your own).
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Hide AdAccording to the AELTC, more than 38.4 tons of strawberries are picked and then eaten during the two weeks of Wimbledon.
That is the equivalent of 1.92 million individual pieces of fruit across the fortnight, or 154,000 a day.
Overall, 190,900 portions of strawberries and cream are consumed.
Around 445 kilograms of raspberries - roughly 140,000 punnets - are also consumed at the tennis tournament.
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Hide AdThe cream drizzled on top of the fruits is sourced from premium dairy brand Rodda’s, which is based in Cornwall.
What food and drink can you take to Wimbledon?
While you can get everything you need on-site at SW19, you are also allowed to take your own food and drink with you.
But you are limited in how much you can bring as the AELTC does not allow cool boxes or hampers.
There are also strict rules around alcohol.
You are allowed to bring the equivalent of the following tipples for every person in your party:
- One bottle of wine or champagne (750ml)
- Two cans of beer (500ml)
- Two cans of premixed cocktails
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Hide AdSpirits and fortified wines are not allowed into Wimbledon, so don’t expect to be able to mix your Pimm’s courtside while watching Rafael Nadal.
You also have to make sure that any drinks you take onto the show courts (Centre Court and Courts 1, 2, 3, 12 and 18) are in covered vessels.
Another rule is that any food or drink you take with you to a show court cannot smell too overpowering, or else you might have it confiscated.
So Wimbledon might not be the best place to re-heat last night’s curry or garlic-laden pasta dish.
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