Amazon Black Friday 2021: pre-Black Friday deals, when offers go live - and how Prime members can get in early

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Amazon is likely to offer big savings on high tech equipment - from TVs to iPhones and Apple accessories

Black Friday is fast approaching.

It’s nearly that time of the year when retailers slash prices on products from tech and TVs to toothbrushes and kids’ toys.

Online conglomerate Amazon has been at the forefront of Black Fridays of the past and are expected to go big again in 2021.

Here’s a look at what deals are likely to crop up from Amazon, when the offers will go live and how Prime members can get early access to big savings.

What is Black Friday?

Black Friday is a massive sales event held in the US and UK each year on the Friday after Thanksgiving - it has recently spread to other countries around the world.

Its origins are somewhat unknown, with variations of the phrase used through recent history, but it first became a shopping phenomenon in Philadelphia, in the US, in the early 1960s.

It took 50 years for the mega discount day to make its way over the Atlantic to the UK.

In the early 2010s, US owned retailers such as Amazon and Asda started to hold Black Friday promotions before other household names like Argos and John Lewis joined in from 2014.

Graphic by Mark Hall, NationalWorldGraphic by Mark Hall, NationalWorld
Graphic by Mark Hall, NationalWorld | Graphic by Mark Hall, NationalWorld

When is Black Friday 2021?

In 2021, Black Friday will take place on Friday 26 November.

Black Friday is seen as the start of the festive shopping season with many savvy shoppers looking to snag a deal before the big Christmas celebrations kick in.

Though it is labelled as a day of deals, many retailers get in early and often have discounts from as early as the end of October to draw in shoppers keen to get things done.

What Black Friday deals can I get on Amazon?

Amazon is yet to release its Black Friday deals though shoppers can expect a wide range of discounts on well known brands and products.

Amazon says it will offer "competitive discounts" on products ranging from electricals and software, clothes and shoes, books, fitness items, home appliances and more.

It will offer up to 75% off on selected items with the website accessible 24/7.

Previous Black Friday deals on Amazon have seen big discounts offered on Echo dot speakers, Ring doorbells, Kindle and Fire tablets, among other devices it owns.

Tech deals are often among the best sellers with discounts on Apple goods including Airpods with charging case, iPhones, iPads and MacBooks.

When do Amazon’s Black Friday 2021 deals go live?

Amazon has confirmed its Black Friday deals are likely to last more than one day.

It is likely to offer shoppers 14 days of savings on products listed on its website from 17 November to 30 November.

Amazon has launched its pre-Black Friday deals from 8 November to 18 November which includes offers on Kindle Paperwhite, Echo Dot, home security systems, beauty products and kitchenware among others.

For a more comprehensive list of discounts visit our dedicated Amazon Early Black Friday 2021 Deals article on

How do Amazon Prime members get early access to Black Friday 2021 deals?

Amazon Prime members get unlimited next day delivery on selected products, as well as a 30 minute early access to lightning deals on Black Friday.

In addition, Prime members have access to Amazon Music and Amazon Video with an increasing catalogue of top programmes, films and live sport.

If you sign up here today then you will get a free 30 day membership to try before you have to part with any cash, with a monthly cost of £7.99 thereafter or annual cost of £79.

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