Krispy Kreme launches £2.99 The Traitors doughnut with secret filling
Krispy Kreme has teamed up with The Traitors for a £2.99 limited-edition doughnut with a hidden Traitor or Faithful filling – and some four-packs contain a golden coin prize.
Krispy Kreme has launched a £2.99 The Traitors doughnut with a mystery filling inside – and shoppers will not know whether they have picked a Traitor or a Faithful until they bite into it.
The doughnut giant has teamed up with the hit BBC show for the limited-edition launch, which goes on sale from September 28 in Krispy Kreme stores and selected supermarkets across the UK.
Each doughnut looks almost identical from the outside, complete with a chocolate-coated shield on top. But hidden inside is one of two brightly coloured fillings inspired by the battle at the heart of The Traitors.
Pick a Traitor and the centre will be green. Land a Faithful and it will be orange.
The £2.99 treat is only available for a limited time, giving fans of the show another way to get involved as excitement builds ahead of the new celebrity series.
And there is another surprise hidden in some boxes.
Customers buying a four-pack of The Traitors doughnuts could discover a golden coin sticker tucked inside, giving them the chance to win a bundle of merchandise inspired by the programme.
Prizes include a Traitors quill pen, plush keyring, The Traitors Chews, a “Traitor or Faithful” Yankee Candle, a themed Christmas card and a voucher to play The Traitors: Anywhere.
Guy Meakin, president of Krispy Kreme UK & Ireland, said: “We are so excited to give fans their own immersive Traitors experience.
“With two new doughnuts featuring a delicious surprise inside, this collection is meant to be shared to form alliances or betrayals.”
Celebrity Traitors returns this week
The launch comes just days before The Celebrity Traitors returns on Thursday, October 1, with another group of famous faces heading to the Scottish castle to face challenges, roundtables and plenty of deception.
Claudia Winkleman will return as host, with stars including comedian James Acaster, actor Bella Ramsey and presenter Romesh Ranganathan among those taking part.
They will be hoping to follow the success of the first celebrity series, which saw Alan Carr emerge as its much-loved Traitor.
The collaboration is the latest pop-culture tie-up from Krispy Kreme following its recent Pokémon-themed range, as the brand continues to turn some of television and entertainment’s biggest names into limited-edition doughnuts.