Greggs opens luxury hotel suite where guests can ‘ring for a sausage roll’
Greggs fans can book a five-star stay complete with branded robes, slippers and freshly baked favourites delivered on a silver platter.
Greggs is taking sausage rolls seriously upmarket with a new luxury hotel suite where guests can ring a dedicated hotline to have their bakery favourites delivered on a silver platter.
The high street chain is opening the permanent Greggs Suite inside five-star Hotel Gotham in its hometown of Newcastle, complete with its own “ring for a sausage roll” concierge service.
Opening on Thursday, the room has been decked out in Greggs’ midnight blue and gold colours, with a special rotary phone allowing guests to order freshly baked treats straight to their room.
And this is no ordinary Greggs run. Orders will arrive on a silver platter, combining steak bakes and sausage rolls with the sort of service usually reserved for champagne and caviar.
Guests staying during the suite’s first 96 days will also be handed limited-edition Greggs merchandise including bespoke dressing gowns, slippers and eye masks.
The oddly specific 96-day giveaway is a nod to the 96 layers said to make up Greggs’ famous puff pastry.
The Greggs Suite sleeps two and will be available to book throughout the year at Hotel Gotham Newcastle.
A portion of the money from every stay will be donated annually to the Greggs Foundation, supporting community projects and schools through its Feeding Brighter Futures programme.
Greggs customer director Zoe Harris said the company wanted to create something “both luxurious and delightfully Greggs”.
She added: “The suite offers a truly unique experience that could only happen in our hometown of Newcastle. We can’t wait to welcome guests through the doors and hear what they think.”
Hotel Gotham general manager Chris Thompson said the collaboration brought together the hotel’s Art Deco style with “Greggs’ unmistakable sense of fun”.
Reservations for the suite open on the Hotel Gotham website on Monday.
Greggs is also giving customers the chance to win an overnight stay for two through its app, with a new giveaway running every three months for the next two years.