Retail giant launches first Christmas advert in three years with return of much-loved characters

Christmas adverts are officially starting to arrive, and one much-loved festive campaign is making a welcome return after a three-year break.

The latest festive offering from an iconic fashion, beauty and homeware retailer takes viewers back to the countryside, where a farmer, his wife and their animal friends discover that the excitement of Christmas shopping.

Titled ‘Festive Crossing’, the one-minute advert is a playful follow-up to the retailer's popular campaign which first launched in November 2023. The retailer is TKMaxx and the campaign is ‘festive farm’.

This time, the story follows a farmer and his wife as they head home from a shopping trip in their red truck, with bags full of Christmas presents from TKMaxx in the back.

On the way, they have to stop to wait for a family of particularly fashionable ducks, and a few of their furry friends, to cross the road.

The original farmyard favourites, an alpaca and a goat, who won a place in the hearts of viewers in 2023 also make a return, watching the unexpected encounter unfold from the back of the truck.

To add some festive humour, the advert is set to Ciara's hit song ‘Goodies’. The campaign also continues the retailer's ‘Spoil All Your Loved Ones For Less’ message.

The advert will makes its television debut on November 16, but you don’t have to wait that long to watch it as it’s available to watch now on Youtube. You can watch it below.

With its returning farmyard favourites, fashionable ducks and feel-good Christmas message, the TKMaxx Christmas advert is well and truly back.

TKMaxx is just one of several major retailers and supermarkets who have released their 2026 festive ad.

Tesco was first, followed by John Lewis and then Aldi. You can watch them all by clicking on these links, or visiting our dedicated Christmas page.