Strictly professional Dianne Buswell announces birth of baby - who is partner Joe Sugg and who is his famous sister?

Strictly Come Dancing professional Dianne Buswell and Joe Sugg have announced the birth of their baby boy, after first meeting on the BBC dancing show.

Stars of Strictly Come Dancing have announced the birth of their baby boy. Strictly professional Dianne Buswell revealed she has given birth to her first child with partner YouTube star Joe Sugg.

In a joint post on Instagram, they posted a picture of the newborn wrapped in a blanket, with the words: “Never felt a love like it”. The post added: “Baby Bowden Mark Richard Sugg,” with the date 16/03/26 – suggesting he was born on Tuesday.

The couple met on the BBC dancing show when they were paired during the 16th series in 2018. They confirmed that they were living together in August 2019 and in February 2021 revealed that they had bought a house together. It was revealed they were expecting a baby together in an Instagram post in September.

The baby news has been liked by celebrities including TV presenter Helen Skelton, who also posted a series of heart emojis. Strictly dancer Oti Mabuse wrote: “The cutest baby.” And social media star George Clarke, who was a finalist in the last series of Strictly, said: “Congratulations, such amazing news.”

Joe Sugg and Dianne Buswell attending the 2025 BAFTA Television Awardsplaceholder image
Joe Sugg and Dianne Buswell attending the 2025 BAFTA Television Awards | Jordan Pettitt/PA Wire

Who is Joe Sugg and who is his famous sister?

Joe Sugg rose to fame as a YouTuber, first posting videos to his channel ThatcherJoe in 2011. With more than 8 million subscribers at its peak, he is the younger brother of fellow famous YouTuber Zoe Sugg, better known as Zoella.

Joe’s channel became known for its pranks, impressions and challenge videos, such as the Whisper challenge, which became a popular YouTube trend after Sugg created a YouTuber version of the challenge in 2014.

Along with his solo social media success, Joe was the voice of the robot R-41 in Daleks!, an animated Doctor Who series which was released on YouTube in November 2020. He also voiced a host of an animated YouTube chat show aimed at children and families called Corpse Talk, based on a series of graphic novels and comics about various historical figures.

Away from YouTube, Joe had an uncredited voiceover role as a seagull in the 2015 UK version of the film The SpongeBob Movie: Sponge Out of Water. The same year he appeared alongside Caspar Lee in the direct-to-DVD film Joe and Caspar Hit the Road, which was shown on E4. Alongside fellow YouTubers Alfie Deyes and Marcus Butler, Joe also starred in a 2017 episode of the British television show Release the Hounds.

Joe was the first 'social media star' to appear on Strictly Come Dancing, partnered with Dianne, reaching the final and finishing as runners-up. The duo also appeared in the Strictly Come Dancing Live! tour during January and February 2019 making Strictly Live Tour history by winning 25 shows in a row against six other couples.

Other TV appearances for Joe include co-presenting New Year Live alongside Stacey Dooley, co-hosting The One Show on BBC One with Alex Jones, and being one of the hosts of the Red Nose Day telethon.

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