Has Prime Energy been recalled in Canada? Reasons Canadian Food Inspection Agency issued recall

Prime Energy has been hit by a recall order in Canada despite the company not yet rolling the product out in the country.

Cans of the popular beverage, which was launched by YouTubers turned boxers Logan Paul and KSI in 2022, had started to appear on some shelves in the North American country but is not officially for sale yet. However the Canadian Food Inspection Agency (CFIA) has now recalled the products.

Canadians are urged not to consume, sell, serve or distribute Prime Energy following the order. It comes amid concerns about the amounts of caffeine in each can.

Here's all you need to know:

Has Prime Energy been recalled in Canada?

The popular Prime drinks brand comes in two varities - the non-caffeine Hydration bottles and the caffeinated Energy version. The CIFA recall order is for just Prime Energy cans.

On its website, CIFA says the following Prime Energy products have been recalled: "All flavours which contain caffeine and do not have bilingual (English and French) labelling."

The post includes a picture of a can of Prime Energy lemon lime.

Prime owners responds to recall order

In a post on Twitter, KSI wrote: "We’ve never even released Prime Energy in Canada lmao."

Logan Paul in a video criticised "bad media" and added: "We don't even distribute Prime Energy in Canada."

Why was the recall order issued?

CIFA explained that it is recalling the popular energy drink due to "various non-compliances related to caffeine content and labelling requirements".

The agency added: "The affected products have been sold nationally and online."

It comes following reports that Prime Energy exceeds the regulator's acceptable caffeine limits. In Canada, drinks are allowed to have a maximum of 180mg of caffeine per serving.

Prime Energy however contains 200 mg per can - the equivalent of two Red Bull cans or six cans of coke.