Neymar Jr stars in Kim Kardashian’s SKIMS men's collection, when does it launch and how much is brand worth?
Kim Kardashian has recruited Brazilian footballer Neymar Jr to promote her new SKIMS collection for men
Along with Neymar Jr, Kim Kardashian has signed NBA All-Star player Shai Gilgeous-Alexander and NFL’s player Nick Bosa and she revealed that “To have an icon ike Neymar Jr be the face of our launch campaign, align with NBA All-star Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort or all audiences, not just for women.”
Kim Kardashian launched SKIMS in 2109, which is currently a collection of bodysuits and bras, but will now expand into men’s boxers, T-shirts, briefs, undershirts, tank tops and leggings. The co-founder and CEO of SKIMS Jens Grede said in a press release that “SKIMS’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10 percent of SKIMS’ existing customer base.” The collection launches on October 26, 2023.
Jens Grede is married to London born Emma Grede who is set to appear alongside Manchester United legend Gary Neville as the show’s first ever guest investors on Dragons’ Den. The SKIMS brand has been valued at $4 billion and according to Forbes, its investors include “billionaires Stephen Mandel, Daniel Sundheim and Josh Kushner, who is Ivanka Trump’s brother-in-law.” Kim Kardashian’s worth is $1.7 billion and in 2020, she sold 20% of her fragrance and cosmetics company KKW Beauty to Coty for $200 million.