Vogue William says controversial new TV show Send Nudes: Body SOS is ‘very body positive’ and ‘empowering’

Vogue Williams has defended her new TV show Send Nudes: Body SOS, which claims to help those who are struggling with their body image to build confidence.

The programme sees contestants who are considering having cosmetic surgery strip down and hear advice from the Irish model and a panel of judges about whether to have surgery.

The E4 show which aired on 31 August, also utilises A.I technology to create an avatar to show contestants what they could look like by altering their body, before the image gets criticised by 50 strangers.

While many see cosmetic surgery as a taboo, Vogue has supported the show by saying it is “empowering” in an “honest and realistic way.”

The 36-year-old model and presenter told the Irish independent: “It’s not a series about plastic surgery, but it is about helping people who are considering surgery because they are really self-conscious about a certain part of their body to the extent it’s affecting their way of life.

“It’s a really empowering show and is very body positive and I think that we need some of that on TV.”

Vogue added: “We all have issues with our bodies and this is for anyone across the UK who has got to the point they are really considering surgery.

“[The show helps people realise that] ‘normal’ is not a word that we should use describing bodies - we’re all so different and that should be celebrated.”

Williams who has modelled for publications such as Women’s Health has previously spoken candidly about her own body confidence problems.

She told the Light Show podcast in 2020: “I used to go through phases of absolutely hating my body - I look back at pictures where I thought I was fat.

“I was embarrassed of how I looked and I was tiny. I think women are so harsh. I’ve become more accepting.”

Vogue has stated that social media platforms play a massive role in affecting people’s views about their body, but crucially it is left up to the individual’s consumption.

Vogue has accumulated 998,000 followers on Instagram and hosts her own podcast with her husband, ex-Made in Chelsea star Spencer Matthews, called Spencer and Vogue.

Speaking to the Irish Examiner, Vogue added: “I think that the show for us was more about being body positive, we didn’t want it to be a negative show.

“We didn’t want to go and tell people ‘you need plastic surgery if you want to look good or feel good about yourself.

“We were kind of like, ‘listen, you look good the way you are but if you really want the opinion of other people and you really want to see what you look like with the surgery (which could be really life changing), we are going to show you all the risks and the costs.’”