When is Black Friday 2021? Date UK sales start - and when deals launch for Amazon, Currys, John Lewis and more

Black Friday sees retailers offer huge discounts on products and often marks the start of the Christmas shopping season

Black Friday has become one of the biggest shopping days in the UK retail calendar.

Savvy shoppers on the lookout for a bargain have the opportunity to snap them up when the annual Black Friday sales event takes place.

With the prospect of huge savings on a variety of products - from high spec tech to children’s toys - there’s always something to catch your eye.

Sign up to our NationalWorld Today newsletter

The i newsletter cut through the noise

It has also signalled the start of the Christmas shopping season for many, who are keen to make the most of discounted goods to fill the festive stockings.

Here’s a look at Black Friday 2021 from what it is, to when it’s taking place this year and a look at some of the deals expected from Currys, Amazon and Argos.

What is Black Friday?

Black Friday is one of the most hectic days in the retail calendar, which sees stores launch huge sales to encourage customer spending.

The day typically marks the start of the Christmas shopping season, giving shoppers the chance to bag some cheap deals on an array of items ahead of the big day.

Black Friday originally began in the US, but has since become an annual event here in the UK and several other countries.

To make the most out of the event, many shops open to customers as early as 6am and deals start to be made available online from midnight onwards.

When is Black Friday 2021?

In 2021, Black Friday is scheduled to fall on 26 November.

But, much like Christmas, preparations start well in advance and deals seem to crop up even earlier than expected with each passing year.

Some retailers like to grab shoppers’ attention early in the month with some striking deals in advance of Black Friday, while others keep their big discounts back until the day.

With so much shopping done online last year, due to various Covid restrictions, there is the promise this year could see one of the biggest - if not the biggest - Black Fridays in the UK.

What Black Friday 2021 deals can I expect?

Last year saw many people do their Black Friday shopping online, with deals being advertised from the end of October 2020 - a month before the event took place.

Amazon led the way with a range of offers including savings on Echo Show and Oral-B electric toothbrush amid a variety of discounts from the online retailer.

This year, Amazon is expected to announce deals on items such as TVs, mobile phones, laptops, tablets, game consoles, appliances, hair and beauty products and more.

Currys is another go-to for savvy Black Friday shoppers, with a fair few offers released before the event, this is one to keep an eye on if you’re in need of new tech for Christmas 2021.

Argos is another retailer that has become renowned for its Black Friday sales, with discounts on video games, consoles, smart watches and more to check off a few items on any Xmas list.

Boots are already offering some pre-Black Friday deals with offers on Oral B toothbrushes, BaByliss hair dryers and a range of No7 products ahead of the big sales event later this month.

Most retailers - including John Lewis, Very and more - tend to have Black Friday deals.

A message from the editor:

Thank you for reading. NationalWorld is a new national news brand, produced by a team of journalists, editors, video producers and designers who live and work across the UK. Find out more about who’s who in the team, and our editorial values. We want to start a community among our readers, so please follow us on Facebook, Twitter and Instagram, and keep the conversation going. You can also sign up to our email newsletters and get a curated selection of our best reads to your inbox every day.