Christmas Adverts 2023: Watch latest UK Xmas ads including Asda, M&S and Argos

With the festive season upon us, retailers have started rolling out their Christmas adverts for 2023 -we take a look at them so far
Christmas Adverts 2023: Watch latest UK Xmas ads including Asda, M&S and Argos Christmas Adverts 2023: Watch latest UK Xmas ads including Asda, M&S and Argos
Christmas Adverts 2023: Watch latest UK Xmas ads including Asda, M&S and Argos

It's that time of the year again, retailers have started rolling out their Christmas adverts on TV. While the people of Britain eagerly await the highly-anticipated John Lewis advert, a whole host of brands will be getting ahead of the game, in efforts to tug at our heartstrings.

M&S were among the first to launch its Christmas advertising campaign this year, featuring a star-studded line-up of celebs such as Hannah Waddingham and Sophie Ellis-Bextor. Meanwhile, Very captured the hearts of many after unveiling a selection of adorable characters in its latest festive offering.

But which other brands have released their Christmas ad? Here's a round-up of the latest adverts for 2023.

Round-up of the latest Christmas adverts for 2023

M&S Christmas Clothing & Home

M&S launched a surprise Christmas TV advert for its Clothing & Home campaign. The Marks & Spencer advert will run from today (November 1) and features a star-studded cast of British household names including Hannah Waddingham, Sophie Ellis-Bextor,  Zawe Ashton and Tan France.

Set to a Ray BLK cover of Meatloaf’s I Would Do Anything For Love (But I Won’t Do That), the advert takes place across four different homes where the starry line-up decides which Christmas traditions they're going to embrace this year (and which ones they're going to skip).


Very launched its Christmas advert for 2023, ‘Let’s Make It Sparkle’, debuting flamboyant flamingo characters Cherry, Kerry and Terry alongside a remastered Girls Aloud track. The TV ad, which airs for the first time on November 1, positions the digital retailer and its customers as vibrant, pink flamingos and encourages them to transform everyday experiences into something wonderful.

Jessica Myers, Chief Marketing Officer, said: "We know Very customers are as imaginative and enthusiastic about everyday moments as they are about Christmas, and we want to celebrate and enable that sense of joy and fun all year round as part of our commitment to our purpose; helping families get more out of life.

"Let’s Make It Sparkle’ brings that spirit to life brilliantly, and we’re so excited for the opportunities this new creative platform will open up in 2024 and beyond."


Asda has unveiled its charming Christmas advert for 2023 with Michael Bublé starring as the UK supermarket's Chief Quality Officer. The 90-second Christmas TV ad has been shot by Oscar-winning filmmaker Taika Waititi, known for directing Marvel's Thor: Ragnarok.

Premiering today (4 November) during ITV's The Voice, the advert see's Bublé tasked with ensuring the retailer delivers the very best quality for the nation this Christmas. From measuring rows of individual chocolate and orange panettones to indulging in some delectable brown butter and spiced dark rum mince pies, Bublé is taking his role as Chief Quality Officer seriously.

“Products to approve – so bring Mr. Bublé your best”, orders an Asda colleague, once Bublé has finished cheekily requesting a “clean up on aisle five” – something he’s ‘always wanted’ to do. As he walks into a room full of Asda colleagues eagerly awaiting his arrival, he admonishes the fishmonger who has tried, again, to push mackerel for Christmas dinner this year. 

He gets his hands dirty in the warehouse, approving Asda’s Christmas offerings and ensuring every product has been executed to the upmost quality before it's sent to the supermarket shelves. As the ad draws to a close an Asda colleague calls out “Off for the night are you?” – to which Bublé declares he’s just getting started, joining a store-front choir to sing his crescendo, ‘Walking in a Winter Wonderland’.  


Set to premiere on ITV on Wednesday evening (November 1), Argos' Christmas advert for 2023 centres around “TV toy favourites Connie and Trevor”. During the advert, Connie can't contain her excitement in anticipation of Christmas and breaks into a big dance at the dinner table.

Throughout her dance, Connie showcases and utilises a range of Argos products including a Sonos speaker, a coffee machine and a dazzling pink Christmas jumpsuit. Meanwhile, lead choreographer Trevor encourages Connie as he films her extravagant performance.

Laura Boothby, Head of Campaigns at Argos, said: “There was no better way to show off what you can find at Argos this Christmas than bringing back our loveable and family-friendly characters Connie and Trevor. In a festive-themed adventure, the dynamic duo spotlight just a few of the incredible products our customers can buy this Christmas, and bring them to life in a witty and playful way – igniting the Christmas joy our customers can find at Argos.”

Sports Direct

Sports Direct has partnered with Manchester United's Mason Mount, Arsenal's Gabriel Jesus and a host of other sporting stars for its 2023 Christmas advert. The festive campaign - titled 'Dream Big it's Christmas - tells the story of 11-year-old, Macy, set to a Christmas rework of the Tears For Fears track, 'Everybody Wants to Rule the World'.

The advert opens with Macy, whose Christmas wish is to be a champion in the world of sport. She dreams of becoming a boxer, athlete and footballer - competing with the world's top sports stars. Professional boxer Connor Benn is joined in the ring by Macy as she suddenly grows in stature and delivers some killer blows.

Macy takes to the track to compete against British sprinter, Zharnel Hughes, and leaves him in the dust before he even takes off. The track then transforms into a football field, where she is joined by Mason Mount and Lioness Alessia Russo.

After making a world-class save against the WSL striker, Arsenal's Aaron Ramsdale emerges to congratulate her before kicking the ball into the stratosphere. Back in her living room, Macy is awestruck as she sees a Christmas band on the TV featuring Eberechi Eze, Alessia Russo, James Maddison and Eddie Nketiah.

Her daze is quickly broken by the sound of the doorbell... It's Brazilian footballer Gabriel Jesus. "Merry Christmas," he says as he hands Macy a huge present. The Sports Direct Christmas advert is available to watch from Thursday, November 2.


Discount supermarket Lidl has unveiled its Christmas advert for 2023, featuring an adorable raccoon who goes the extra mile to make a little boy’s Christmas special. The advert is available to watch from Thursday (November 2) and will premier during ITV's Emmerdale.

Lidl has unveiled another adorable Christmas character, following on from last year's popular 'Lidl bear'. The highly-anticipated advert opens up to a raccoon peering through the window at a family preparing for Christmas, and a little boy decorating the tree.

When the family dog rushes past the tree, it smashes the little boy’s favourite toy monkey which has been used as a decoration. The boy is heartbroken and the parents head to Lidl to replace it with a stuffed toy version.

However, on the cycle home, the boy's mother accidentally drops the toy leaving it stranded in the road. The raccoon - who is out rummaging for food - notices the toy and jumps into action with the plan to return the toy to the boy.

While journeying through the dangerous city, the raccoon climbs through vents, hitch-hikes the tube limbing and sails on a log across a river. Returning unscathed, the raccoon saves Christmas and even befriends the family dog.

M&S Food

M&S Food has unveiled its first Christmas advert for 2023 in a huge six-part blockbuster ad series starring Dawn French and Ryan Reynolds & Rob McElhenney as voice actors. The advert comes as the high-street retailer announced its first-ever local football club partnership, joining forces with the Hollywood duo's Wrexham AFC.  

The advert sees the Wrexham football club co-chairmen voice a pair of Mittens, with each lending their voice to the characters, Left and Right. Dawn French also reprises her role as the Fairy, an opportunity the Vicar of Dibley star was 'excited' to take.

“I’m so excited to be returning to my role as the Fairy this Christmas,” said French.

“It was a delight introducing them [McElhenney and Reynolds] to the joys of a British Christmas and a traditional fabulous festive feast.”

The advert tells the tale of two mittens, who were separated from their child owner Lilly and lost in the snow. When the mittens find their way into a festive house, Fairy springs into action and introduces them to the magic of an M&S Christmas.

Zooming and dancing around the living room, dining room and kitchen, Fairy showcases the M&S Food selection available this festive season. The mittens conclude that they've had the best Christmas ever.


Baileys Christmas advert for 2023 is here to kick-off the festive season, featuring Ted Lasso star Hannah Waddingham and MOBO Awards performing choir, the Gold Vocal Collective. For many, festivities don't start until the beloved spirit is out with two bottles purchased every second in the month of Decemebr.

The advert - described as a ‘Symphony of Indulgence’ - starts with Hannah Waddingham playing the role of conductor for the Gold Vocal Collective. As Waddingham suggests the choir stop for a ‘Baileys’, the group break-out in an a capella triumph.

Each member of the group takes part in shaking their own Bailey ‘Choc-tail’ and the short but sweet advert concludes with Waddingham raising her glass as her falsetto rings out.


Sainsbury’s is kicking off the countdown to Christmas with its highly-anticipated Christmas advert for 2023, starring none other than pop-icon Rick Astley. Meanwhile, real life Sainsbury’s employees feature in the advert for the first time.

Set in a Sainsbury’s store as customers are busy shopping for their big day essentials, a curious girl steps up to the in-store tannoy to ask the all-important question: ‘Hey Sainsbury’s, what does Santa eat for his Christmas dinner?

Despite initial gasps across the store and from Santa Claus himself, her question sparks a flurry of responses from Sainsbury’s colleagues while they’re working in stores and delivering shopping to customers’ doors, with each of them offering their suggestions of festive dishes, showstoppers and treats.

As the colleagues share their recommendation, items magically appear, deliciously plated on Santa’s Christmas dinner table. Back in the store, Rick Astley has his own idea about what Santa might like, innocently asking “how about some cheese?” 

Quickly two Sainsbury’s colleagues are not afraid to tell him what they think with Elysha responding, “C’mon Rick, cheese before pudding, you know the rules” and Jason singing “and so do I” in an all too familiar tune as Rick laughs on.

This year’s advert signs off with a birds-eye view of Santa’s Christmas feast and an overlay of Sainsbury’s newly announced brand promise ‘Good Food for All of Us’ - the first time customers will see the new brand platform.


Morrisons is the latest UK supermarket to launch its brand-new Christmas advert for 2023. The 60 second feel-good spot, created with agency Leo Burnett, is set to a rendition of American rock band Starship’s classic power ballad ‘Nothing’s Gonna Stop Us Now’.  

As well as the launch of it's festive ad, Morrisons is inviting the nation to get involved in the #GloveOke challenge, where viewers are invited to post their video's of their own oven gloves ‘singing’ a duet for the chance to win their entire Christmas shop.

The Christmas advert starts with a familiar scene: Dad, in his pyjamas and a Santa hat, making his way to the kitchen to preheat the oven at the crack of dawn on Christmas Day. Families across the UK are then seen preparing food for Christmas Day, supported and serenaded by their favourite oven gloves.

The gloves jump out of drawers in a choreographed dance as the Christmas pudding gets set alight before guarding festive treats from over-eager little hands. The ad finishes with the oven gloves checking in on the delicious Turkey cooking in the oven before it's served to a table filled with smiling faces and clapping hands.  


Debenhams has launched its highly anticipated Christmas advert for 2023, titled ‘Wonderland is Waiting’. A cast well-known faces including YouTube and TikTok stars join the UK retailer such as Alison Hammond, Lisa Snowdon, Sophie Habboo and Zandra Rhodes.

The advert contains six different festive settings where the star-studded cast can be seen promoting an array of top brands sold at the high-street retailer. The candlelit "Golden Room" sees Debenhams ambassador, Lisa Snowdon apply her Clarins Lip Comfort Oil.

The magical "Winter Forest," is home to TV personality and podcaster, Sophie Habboo, as she spritzes her YSL Libre Eau de Parfum. Meanwhile, fashion designer Zandra Rhodes is in the "Flower Power" world spraying her Coty fragrance.

Popular Youtubers, Sophia and Cinzia are repping MAC in their icy "Glacier" wonderland and Alison Hammond takes viewers into the "Starry Night" while applying her Estee Lauder lipstick.

Lastly, TikTok viral dance sensations, Brookie and Jessie, play the role of "Christmas Angels" as they don Made By Mitchell. The Debenhams ‘Wonderland is Waiting’ campaign is available to view from November 3.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.