Kanye West slammed Adidas for ranking higher on Google, but experts shed light on why it happened – and it is all due to clever technical tactics many business owners underestimate. Adidas’s – now unpublished – Yeezy web page should have ranked lower on Google than Kanye West’s Yeezy.com, were it not for three big advantages: physical stores near the searcher’s location, a better-structured website and far more sites referring to Adidas. SEO experts share how other business owners can avoid Kanye's mistake and start ranking higher on Google.
-poses-with-fellow-Masterchef-presenter-Gregg-Wallace.jpeg?trim=16,0,96,0&crop=&quality=70&width=280)
.png?crop=1:1,smart&trim=&quality=70&width=168)
